Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices.
past weekend's Black Friday holiday shopping kickoff didn't disappoint for
consumer electronics products, as deep discounts kept consumer purchases
robust, with HD televisions, digital cameras and MP3 players accounting for top
sales categories, according to the Consumer Electronics Association. Various
reports found an increase in mobile shopping as well as an increase in the
level of satisfaction associated with shopping on a smartphone.
were among the most purchased items over the Thanksgiving weekend, with nearly
half of all shoppers buying technology, according to interim results from the
Black Friday Weekend survey by the CEA and Caravan. The survey showed that
nearly 118 million Americans shopped over the weekend (Thursday through
Monday). And nearly half of shoppers (46 percent) who bought electronics
purchased their device online.
continue to be the must-have gifts of the holiday as consumers are allocating
more of their overall gift budget to buy the latest, innovative technologies.
Mature product categories, such as televisions, digital cameras and MP3
players, fared well this weekend as unprecedented price points proved too
tempting for shoppers to ignore," Shawn DuBravac, CEA's chief economist and
director of research, said. "The holiday shopping season got off to a strong
start as many hit the stores or went online to kick off their holiday shopping
as soon as they finished Thanksgiving dessert. These bargain hunters were able
to find the deals they were after."
to a report from the NPD Group, technology purchasers (59 percent) favored online
sources for information on sales and Black Friday Doorbuster deals leading up
to the event. While more traditional means of research such as TV commercials
(25 percent) and catalogs (16 percent) also registered, the research firm
expects mobile apps (used by just 3 percent of purchasers this year) to gain
more traction as smartphone adoption increases.
shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers
shopping on mobile devices (5.4 percent and 4.8 percent, respectively),
according to an IBM report. Mobile phones based on Google's Android platform
came in third at 4.1 percent. Collectively, iPhone sales and iPad sales
accounted for 10.2 percent of all online retail traffic on Black Friday.
weekend also witnessed the arrival of the mobile deal seeker who embraced their
devices as a research tool for in-store and online bargains. Mobile traffic
increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010,
and sales on mobile devices surged to 9.8 percent from 3.2 percent year over
year, according to survey results.
most consumers were happy with the deals they found this weekend. Of those who
shopped, 69 percent rated the deals and sales as good or excellent. When it
comes to electronics, 61 percent said the deals and sales were good or
excellent. More consumers also said the deals they found in stores were better
than online, with 60 percent rating in-store deals as good or excellent versus
35 percent for online.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.