TemplateZone Ships Social Page Builder for Facebook

 
 
By Nathan Eddy  |  Posted 2011-06-06 Email Print this article Print
 
 
 
 
 
 
 

Packages start at $10 a month for the Silver plan to publish designs on up to five different Facebook business pages.

TemplateZone, a subsidiary of KMT Software, announced the availability of Social Page Builder, a set of online tools for creating professional Facebook page designs and automatically publishing them. The tools are designed to allow small businesses to create Facebook pages with the aim of increasing their social presence.

With Social Page Builder, the first of three Web-based tools under the High Impact Designer platform, a user can publish designs on up to five different Facebook business pages as part of the $10-a-month Silver plan. The $20-a-month Gold plan provides more designs and the ability to publish designs on up to 15 Facebook business pages. The Platinum plan, at $40 a month, is aimed at graphic designers, small agencies and growing businesses with multiple Facebook pages. This plan supports up to 50 Facebook business pages.

With over 650 million users, Facebook has already become a nexus of business focus for even the smallest of businesses. The challenge is in creating engaging designs, sizing and referencing images, and then uploading and naming the Facebook page. A recent blog post by a leader in inbound marketing, Hubspot, extolled the values of creating a Facebook page-the only downfall was the extensive length of the instructions (pages and pages) required to publish a relatively lackluster design.

With Social Page Builder, any SMB or small design agency can create Facebook pages. The product comes with hundreds of designs that can be edited with any Internet connected computer (PC and Mac). A recent survey conducted by Constant Contact, found that 73 percent of small businesses report using social media to market their business and 62 percent of the remainder plan to use it.

In contrast to current products that are available in this segment, the company said Social Page Builder gives users all the tools to create and design professional Facebook pages. The platform offers businesses hundreds of professional designs, an image editor and the addition of SmartElements, combined with the automatic publishing to Facebook and a Reveal Page Wizard. TemplateZone said many competing products adopt a "widget" approach in which designers add "HTML code snippets," unadorned images, video frames and more. This noncohesive, nonholistic approach places full responsibility on the user to create an attractive design using a fragmented approach.

All of the paid monthly plans offered for Social Page Builder come standard with the following functionality: highly available hosting of the Facebook pages with no additional charges, regardless of the number of fans on the page; an image editor that lets users transform provided designs to match their company product, colors and look; and an automatic one-step publishing of designs to Facebook business pages that the user administers. An additional feature is SmartElements (multilayered graphic elements) that help give the designs a more unique look.


 
 
 
 
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
 
 
 
 
 
 
 

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