Twitter, American Express Partner on Small Business Advertising
This is the first time Twitter has introduced an advertising solution specifically designed for small businesses.Financial services firm American Express announced that its card members and merchants would be the first to have access to Twitter's new advertising solution for small and midsize businesses (SMBs), which is scheduled to launch in late March. The company said it would give $100 in free Twitter advertising when using this solution to the first 10,000 eligible businesses that register starting this week. These businesses will be able to use Twitter's advertising products to engage with current customers and reach new ones. The new advertising solution is expected to open to the general public later this year. American Express will follow up with registrants in the next few weeks via Twitter direct message to provide additional program and eligibility information, according to a company release.
"We are committed to providing cutting-edge products, services and programs to help our small-business card members and merchants grow," said Ed Gilligan, vice chairman of American Express. "This partnership with Twitter gives our small business owners access to a powerful tool for reaching and engaging existing and new customers."