This is the first time Twitter has introduced an advertising solution specifically designed for small businesses.
Financial services firm
American Express announced that its card members and merchants would be the
first to have access to Twitter's new advertising solution for small and midsize
businesses (SMBs), which is scheduled to launch in late March. The company said
it would give $100 in free Twitter advertising when using this solution to the
first 10,000 eligible businesses that register starting this week.
These businesses will be
able to use Twitter's advertising products to engage with current customers and
reach new ones. The new advertising solution is expected to open to the general
public later this year. American Express will follow up with registrants in the
next few weeks via Twitter direct message to provide additional program and
eligibility information, according to a company release.
"We are committed to
providing cutting-edge products, services and programs to help our small-business
card members and merchants grow," said Ed Gilligan, vice chairman of
American Express. "This partnership with Twitter gives our small business
owners access to a powerful tool for reaching and engaging existing and new
This is the first time
Twitter has introduced an advertising solution specifically designed for small
businesses. Through the new advertising solution, small businesses will now be
able to run their own promotional campaigns that tap into Twitter's 300+
million user base to help them gain new followers and engage current ones.
"Small businesses were
among the first to embrace Twitter as a way to connect and interact with
consumers in real time," said Dick Costolo, CEO of Twitter. "Today,
we're announcing a simple way for small businesses to amplify their voices on
Twitter and reach a new set of potential customers using our Promoted Products.
With their deep commitment to supporting small businesses, American Express is
an ideal partner to help us launch this new advertising offering and give
small-business owners everything they need to get started with advertising on
Social networking accounted
for nearly one in every five minutes spent online globally in October 2011,
ranking as the most engaging online activity worldwide. Social networking sites
now reach 82 percent of the world's Internet population ages 15 and older that
accessed the Internet from a home or work computer, representing 1.2 billion
users around the globe, according to a recent report from comScore.
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.