Ventana Launches Integrated Content Marketing Platform
The platform facilitates the strategic delivery of corporate communications through multiple new media channels.Integrated content marketing specialist Ventana New Media launched New Media Engine, a platform for SEO-powered content distribution across new media sites. The New Media Engine (NME) delivers content-driven search engine optimized (SEO) communications using tools for building corporate and product brand identity and increasing lead generation for long-term business success. The NME platform facilitates the strategic delivery of corporate communications through multiple new media channels that include microsites, social news communities, social bookmarking and viral communications sites, social journalism sites, online audio/video and image sharing communities, and targeted blogs. Corporate content is virally distributed for greater visibility on the Web and higher Search Engine Result Positions (SERPs).
"Search engine optimization is, for many organizations, the most effective form of marketing available," said Sabrina Sanchez, CEO of Ventana New Media. "Current solutions in the industry address only a fraction of the problem and can add unnecessary cost and complexity, with no clear measurement of success. For that reason we created the Ventana NME platform, a streamlined new media engagement process that enables companies to immediately begin leveraging the multiple channels of social interaction and information exchange across the Web. This ultimately delivers a distinct competitive advantage while generating significantly greater results for their online marketing program investments."