The platform facilitates the strategic delivery of corporate communications through multiple new media channels.
Integrated content marketing specialist Ventana New Media launched
New Media Engine, a platform for SEO-powered content distribution
across new media sites. The New Media Engine (NME) delivers
content-driven search engine optimized (SEO) communications using tools
for building corporate and product brand identity and increasing lead
generation for long-term business success.
The NME platform facilitates the strategic delivery of corporate
communications through multiple new media channels that include
microsites, social news communities, social bookmarking and viral
communications sites, social journalism sites, online audio/video and
image sharing communities, and targeted blogs. Corporate content is
virally distributed for greater visibility on the Web and higher Search
Engine Result Positions (SERPs).
"Search engine optimization is, for many organizations, the most
effective form of marketing available," said Sabrina Sanchez, CEO of
Ventana New Media. "Current solutions in the industry address only a
fraction of the problem and can add unnecessary cost and complexity,
with no clear measurement of success. For that reason we created the
Ventana NME platform, a streamlined new media engagement process that
enables companies to immediately begin leveraging the multiple channels
of social interaction and information exchange across the Web. This
ultimately delivers a distinct competitive advantage while generating
significantly greater results for their online marketing program
investments."
Metalogix, a NME client, is a provider of content lifecycle
management solutions for Microsoft SharePoint 2010, Microsoft Exchange
and legacy enterprise content environments to enable organizations to
scale and manage, migrate, store, archive and protect enterprise
content whether on-premises or in the cloud. "The Ventana New Media
Engine has become a strategic component of our Global SEO marketing and
social media strategy," said Steven Murphy, CEO of Metalogix. "We have
achieved solid results with this program across five continents
accessing significantly more issue-focused media outlets than
traditional SEO engines. This has allowed Metalogix to reduce our
Google Adword spend by 80 percent and move our rankings to the top spot
on search engine pages in our key market segments."
Forecasts by analysts show interactive marketing in the United
States will near $55 billion and represent 21 percent of all marketing
spend by 2014. Social media spending alone will increase to more than
$3 billion by 2014 with a compound annual growth rate of 34 percent.
For Queplix, a provider of data integration and data management,
Ventana New Media rapidly escalated Internet visibility through
content-driven SEO. In the span of three months, the company ranked
above its competitors in targeted keyword search and Web presence. "The
Ventana New Media Engine played an important role in unseating our
competitors in strategic areas of Web marketing," said Michael
Zuckerman, chief marketing officer of Queplix. "This provided a
substantial return on our marketing investment in a short period of
time."
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
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