Video Game Consoles Edge Closer to Entertainment Hubs: Nielsen Report
The report found the second-most popular use of consoles is for watching DVDs, most noticeably for the PlayStation 3.As U.S. consumers eye a selection of video game consoles this holiday season, their choices offer an increasing array of entertainment features beyond traditional offline gaming, according to a report from research firm Nielsen. While gaming remains at the forefront of how users say they spend their time with a console, online play and movie/TV show-viewing represent important, but differing aspects, of overall use when comparing Microsoft Xbox 360 to Sony PlayStation 3 to Nintendo Wii. Fully 87 percent of users age 13 or older said they have played video games of some kind for Xbox 360 and Wii, with 80 percent saying they have done so for PlayStation 3. The report said much of this is the result of traditional offline play, but nearly half of Xbox 360 and PlayStation 3 users say they play games online. On average, Xbox 360 users claim to spend 62 percent of their time with the system on gaming, with online play accounting for nearly the same share as offline.
Comparatively, PlayStation 3 users spend just under half of their usage time gaming, and engage relatively more in offline vs. online play than Xbox 360 users. "This difference between the relative proportion of online play for Microsoft and Sony's consoles likely reflects a number of intertwined factors, such as timing of console launch, profile of players and console exclusives," the report noted. "Overall, what sets Xbox 360 apart from the other two consoles is the total share of time devoted to online play."