The platform is designed to give SMBs the power to integrate social media insights into their existing digital strategy.
Visible Technologies, a provider of social media monitoring, analytics
and engagement software and services, announced its entrance into the SMB market with an offering dubbed VI-Litewhich is designed to give small
and midsize businesses the ability to integrate social media insights into
their existing digital strategy.
The company has also added
amplified engagement features to its Visible Intelligence platform, including
enhanced sentiment capabilitiescatering to the needs of enterprise customers
such as Microsoft, FedEx and American Express. In addition, the company
introduced V-IQ, a social performance dashboard that presents data and metrics
from any Visible workspace in one view.
The engagement and language
enhancements in the Visible Intelligence platform allow customers to make sense
of sentiments expressed in an expanded number of languages while better
managing conversations and interactions with customers. V-IQ capabilities help
customers view social data from various sources in a single dashboard. The
company said the expanded breadth of offerings now enables customers of any
size to leverage the Visible Intelligence platform.
"We continue to push
product innovation for enterprise customers who rely on the Visible
Intelligence platform for listening, analyzing and engaging with consumers in
the fast-paced social media market," said Kelly Pennock, CEO of Visible
Technologies. "With VI-Lite, we've leveled the playing field for small to
medium-sized businesses by providing access to the same technology being used
by large enterprises. A key to this is having a real-time understanding of what
the market is saying and making better-informed decisions based on social data."
Visible has also expanded
its enterprise-class platform to include a social performance dashboard,
combining intelligence from multiple data sources including CRM data,
traditional media and Web analytics. Aggregating strategic business information
with social data into a single dashboard, V-IQ provides a user-friendly,
continuously refreshed snapshot of the business in a visual format.
A gap exists between
attitudes toward social media and investment in social media, a study by the
Software & Information Industry Association found. The report,
"Marketing in Today's Economy, the first SIIA publication to gather
business-to-business sales and marketing tactics from industry executives,
focused on their companies' use of email, mobile marketing and social media to
build their brands, gain leads and improve customer support.
About 90 percent of
marketing executives surveyed use social media marketing, and three-quarters
believe it has a positive impact on their business. At the same time, slightly
more than half (54.5 percent) of respondents said their company's marketing
team spends less than 10 hours per week investing in social media. And further,
35 percent said they spend only one to five hours per week on social media
The survey looked at a range
of issues, and found a number of other results that are illuminating for
marketers. For example, 75 percent of respondents do not outsource any social
media efforts, and nearly 60 percent of respondents said that less than 5
percent of their deals began through social network interactions. Privacy is
the top ethical concern in today's marketing world, according to survey
results, and most marketers predict that the biggest trend in 2012 will be
greater communication and quantification of value to customers.