Vocus Acquires Email Marketing Company iContact
Email becomes the latest addition to the Vocus marketing suite, a cloud-based social marketing platform.Vocus a provider of cloud-based marketing and public relations software, announced that it has acquired iContact, a specialist in cloud-based email and social marketing software. iContact is used by more than 70,000 organizations to create and publish professional-quality emails designed to engage, educate and retain customers. With this acquisition, email will become the latest addition to the Vocus marketing suite, an integrated solution that helps organizations reach and influence buyers across social networks, online and through the media. The suite already includes search marketing, social marketing and publicity modules, centered around a recommendation engine. The recommendation engine makes suggestions designed to give businesses the ability to attract customers through search marketing, generate buzz and visibility in the media, engage with customers on Twitter and launch campaigns on Facebook. Unveiled in October 2011, the marketing suite has become the fastest-selling product in the companys history.
The Vocus marketing suite is one of the most comprehensive digital marketing solutions for small and midsized businesses, said Rick Rudman, president and CEO of Vocus. It combines elements of search marketing, social media and publicity to enable users to reach and influence potential customers in todays online world. Now it will include email, which is a vital component of a digital marketing suite. Our customers will be very excited to have a complete cloud marketing suite to help them grow their businesses.