Xaffo Application Provides Social Media Analytics for SMBs
Social media can provide small businesses with a wealth of information about their customers, which is what Xaffo helps them find.As small to medium-size businesses (SMBs) increasingly turn to social media platforms like Facebook and Twitter to grow their businesses, they are in need of technologies that help them sort through the reams of data social networks can provide about their customers. To that end, Calcey Technologies, an online services specialist, released Xaffo, an application with a cloud-based social media analytics dashboard to provide SMBs with social media intelligence about the popularity of their Web pages and keywords within social media networks. The platform, which monitors keywords, trends, conversations and sentiment analysis across a range of social media sites including Delicious, Digg, Facebook, Google+, LinkedIn, Reddit and Twitter, allows users to watch activity for selected sites and analyze visitor engagement. The service aims to help marketing and PR departments more productively plan, tailor and execute social media marketing strategies.
Xaffo finds references to a companys Wen content via the publicly exposed APIs of the social network providers. If a business updates the sitemap at any point, Xaffos daily sitemap scan will identify the changes in the sitemap and update the URL list. The Facebook and Twitter sections allow users to integrate the company's accounts with Xaffo and monitor their conversations, attraction, most engaged users, keywords, sentiments and real-time tweets. A Watch List lets users track keywords for competitive analysis and trending.