ZoomInfo Pro Tool Provides B2B Search, Export, Alert Features

 
 
By Nathan Eddy  |  Posted 2010-10-20 Email Print this article Print
 
 
 
 
 
 
 

The Pro SAAS application is designed for sales, marketing, business development and recruiting professionals.

Business information and directory specialist ZoomInfo released Pro, an application combining business-to-business search capabilities on the Web with the company's database, a source of business information in the market that includes continuously updated Web-crawled, community-contributed and user-provided data, including information on small and midsize businesses.

Pro, a SAAS (software-as-a-service) application, is designed for sales, marketing, business development and recruiting professionals and offers search, export and alert features. It is part of the company's recently announced intelligent business information platform, and provides access to profiles of 50 million people and five million businesses, including background, direct contact information and mentions in online news articles that go back 10 years.

ZoomInfo Pro allows users to search more than 20 simultaneous fields in company (name, industry, revenues, size, location, etc.) and people profiles (name, job title, industry, college attended, etc.) and use keywords or phrases that search across the entire database and online news articles. For example, a ZoomInfo Pro user could search for marketing managers in interactive services companies with at least $25 million in revenues and up to 250 employees and that are located within 250 miles of any given ZIP code. Contact information, including e-mail addresses and direct-line phone numbers, can be saved, exported and integrated into spreadsheets, CRM applications and other systems.

ZoomInfo Pro also includes alerting tools, allowing users to track updates to profiles (job changes, new background information and any news articles added) of professionals at several levels or monitor all of a company's employees. Alerts are also triggered when new profiles are added that meet users' criteria, allowing, for example, sales professionals to know when a prospect with a specific title or within a certain industry is added in their territories.

"We're on a mission to map the business landscape in near real time," said Sam Zales, president of ZoomInfo. "With the launch of Pro, we're providing the most powerful online business information tool for sales, marketing, business development and recruiting professionals. And we're offering exactly what our customers tell us they need-broader SMB coverage, deeper details on contacts, better industry segmentation and search capabilities that allow users to control how they identify targets."

Features of ZoomInfo Pro include continuously updated business information, business profiles including company overview, revenues, products, industry, employees and similar companies, more than 20 criteria search tools, including territory, revenues, ranking, management level and even college attended and personal interests, as well as industry keyword searches, which allows users to search by keyword or phrase across all database attributes and news articles to target companies by industry, including companies that do not have appropriate SIC or NAICS codes.

Pro also offers tools to save and export searches: Saved searches are automatically updated each time they are accessed, and ZoomInfo removes records that no longer meet criteria and adds new ones that do. An alert tool notifies users by e-mail upon any updates ZoomInfo makes to profiles the user is monitoring, and users also get alerts when their previous search results change. Finally, the solution offers social media links to Facebook and LinkedIn. 

 
 
 
 
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.
 
 
 
 
 
 
 

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