10 Reasons Why ATandT's New Data Plans Hint at Verizon iPhone
title=New Plans Shaped by Fear or Good Intentions?}
5. Why would consumers care?
AT&T is saying that it dropped the price of the iPhone's data
plans to help consumers. And although some folks will be excited to hear that
their bills will be lower by about $5 from now on, it's debatable how much
consumers would really care. AT&T didn't make this move to be the nice
company in a motley crue of bad apples. It did it for a real business reason.
Yes, it might have been to increase its customer-service capital, but it might
have also been due to its knowledge of what's coming in short order.
6. The iPad is a key
battleground
It's important to remember that the
iPad is also included in AT&T's data changes. According to the company,
the $30 unlimited plan has given way to a $25 per month, 2GB plan. Those that
currently have a $30 plan can maintain it. Admittedly, AT&T's decision to
change things up for iPad customers is troublesome. The iPad is one place where
consumers want to stream video, which takes up a lot of bandwidth. But by saving
customers $5, AT&T might want to look like the good company again. And it
would be up to Verizon Wireless to respond.
7. Verizon won't be
expecting it
AT&T's move, if a Verizon iPhone is, in fact, making its way
to the market, is a smart one. Assuming Verizon has been working with Apple on
developing the device, the company probably also has its data plans all set and
ready to go. Since AT&T was offering $30 per month fees, the company might
have offered the same plans. Now that AT&T has revised its own plans, all
that has changed. When it comes to strategy, AT&T's decision to change its
plans just a few days before Verizon takes the stage is a smart one. Assuming,
of course, that Verizon will actually have the iPhone.
8. AT&T would know,
right?
If any company would know that Apple plans to bring the iPhone to
Verizon's service, it's AT&T. After all, the company signed an exclusivity
deal with the hardware company and it would be the first to know if Apple was
getting out of it. That's an important element in all this. Even though there
is a chance that Verizon won't have the iPhone, AT&T's decision to change
data plans seems like one that was born out of its desire to beat its top
competitor to the punch. And unlike so many other things in the tech business, this
is one item that AT&T would have known all about.
9. It's saying all the
right things
AT&T is a highly respected company in the tech industry
because it knows what it needs to do to be successful. And as its press release
announcing the sweeping changes to its data plans shows, the company has once
again said all the right things. Some might say that AT&T's comments on the
changes are perfectly throwing consumers off the scent. Others say that there
is no Verizon iPhone on the way, so there is no scent to throw consumers off.
In either case, AT&T is ramping up the rhetoric to ensure it looks good
whether Verizon offers an iPhone or not.
10. It's being much nicer
AT&T
is doing a
fantastic job at looking like the company looking out for customers in its new
plans. In fact, it will inform customers that they're getting close to
their limits to ensure that they don't get overcharged for a service. That's a
welcome addition to AT&T's plans. For too long, carriers have been bullying
customers. It seems now that AT&T wants to fix some of its past mistakes
and make it clear that it really is looking out for them. That's nice. But
whether or not it's born out of AT&T's desire to play the nice person or if
it's a reaction to a Verizon iPhone is still in doubt. There's no telling what
Apple plans to announce at WWDC. But based on AT&T's latest moves, a
Verizon iPhone wouldn't be a shocker.









