5. The rabid fan base is growing
The one thing that makes Apple the standout that it is today is
its rabid fan base. Often called "fanboys," the company's supporters
are unlike any other group in the industry. They support Apple to the bitter
end and believe Steve Jobs is always right. Google didn't have that following a
few years ago. But now that Android is gaining popularity and its Web services
are doing so well, it's starting to attract that fan base. In fact, some might
say that Google's fans are just as rabid and loyal as Apple's. So far, though,
Google's fans are easily outnumbered by Apple's. But it might only be a matter
of time before that changes.
6. Secrecy is starting to take hold
Since Android launched, Google has been a far more secretive
company than it was in the past. Previously, Google was a filled with holes.
Rather than keep information close to the vest, the company would simply unveil
a new service, slap a "beta" tag on it and move along. But those days
are gone. Now, Google has done a better job of keeping its upcoming updates and
services confidential. Even Google Buzz was a surprise to many when the company
first announced it. It seems that Google has learned a thing or two from Steve
7. There's a swagger
Apple has anything, it's a swagger. The company is confident in what it does,
it believes in the products it offers, and it wants everyone to know it. To
some, that comes off as annoying and unbecoming. But for the rest of the
market, it's viewed as the key to what makes Apple such a special company.
Recently, Google started developing its own swagger. Rather than simply offer
services that people like to use, it has been more outspoken about what it
has even gone toe-to-toe with Apple over the issues it sees with the
company. Google is more confident than ever.
9. It's more than Android
8. The desire to be better
As successful as Apple has been, the company is always striving to
do better. For Steve Jobs, being one of the best companies in a market isn't
good enough. The Apple CEO wants the world
to see that Apple products are simply better than anything else out there. With
the announcement of Android 2.2 and several other updates to its services,
Google is making it clear that it wants to achieve that same level of
proficiency. Google wants to be better than it is today. It wants to dominate
any market it competes in.
It's easy to look at Android and think that Google is trying to be
another Apple. But it goes beyond Android. Google has seemingly evaluated what
makes Apple such a unique and successful company in the market and has decided
to follow its lead. And in the process, it has transformed its business and
started making people view the search giant in a very different way. Whether
it's search, advertising, Android or anything else that Google has planned, the
company is trying to make the case that it can best all competitors. It's a
very Apple-esque mentality.
10. It's what Google wants
is good at dominating markets, and it has its own market identity. But it's
also good at being another Apple. And it's just the way the company likes it.
Google sees that Apple's ability to captivate audiences and perform extremely
well is tied to its corporate culture. And although Google might not want to
that Apple does, the company does want to enjoy the
kind of excitement and respect Apple's products get. That's precisely why the
company is doing what it can to be more like Apple. And it's also why, going
will probably achieve that goal