10 Reasons Why Android Will Dominate the Mobile Market (
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Google's Android mobile operating system platform has outsold the iPhone in
the first quarter of 2010, according to NPD. Those
figures were helped by HTC's Incredible, as well as the
platform's availability on several different carriers.
Regardless, the figures speak for themselves. And although Android is still
far behind the iPhone in terms of overall market share, it might only be a
matter of time before the search giant's platform starts moving toward a
dominant share of the mobile OS market.
Of course, Apple can't be happy to hear that. The iPhone maker has been
soaring in the mobile market for years. As other devices have come and gone, it
has been the iPhone that has enjoyed the staying power that the competition
could only hope for.
But that is changing. The market is starting to realize that Android really
is a viable alternative to Apple's smartphone. Google is quickly realizing that
if it can stay the course and keep appealing to vendors, carriers and
consumers, it will be only a matter of time before its overall market share
trumps Apple's.
Believe it or not, Android is well on its way to dominating the mobile market.
Here's why:
1. The momentum is shifting
Six months ago, the
very idea that Android would be able to dominate the mobile market was
ludicrous to most analysts. Google's platform was still trying to gain
ground in a space where both Apple and RIM were strongly entrenched. But with
the help of vendors and carriers, Google has been able to make its mark. And
the momentum that was once decidedly in Apple's favor has slowly shifted to
Google. Going forward, that momentum will only grow as more consumers realize
that if they don't want to be on AT&T's network, going with an
Android-based phone on another carrier's service isn't such a bad idea.
2. Carriers believe in Android
When Google's open-source platform first launched, it was met with some
skepticism among carriers. They didn't know if it was another in a long line of
operating systems that would attempt to be an iPhone OS knockoff or if it
really would be different. During the first quarter of 2010, they got their
answer. Android is here to stay. And it's quickly revealing itself as the most
viable alternative to iPhone OS. That
means everything to carriers like Verizon Wireless and Sprint. They know
that they can't have the iPhone, so they will do everything they can to promote
its next-best alternative. That should only help Android's market share.
3. Consumers are moving to Android
Thanks to those promotions and the effort Google and its partners have put
into the software, consumers
are finally starting to warm up to Android. Arguably, the first big
breakthrough Android-based phone was Motorola's Droid. But now that the Nexus
One and Droid Incredible are on sale, consumers have many more options
available to them, further bolstering Android sales. That doesn't necessarily
mean that a single Android-based device will be able to beat the iPhone, but it
does mean that the overall market is warming to Android. The combined Android
sales should easily outpace the iPhone's going forward.
4. It's Google, remember?
Google might not be developing the smartphones, but we can't forget that
it's the brains behind the entire Android operation. That means something to
consumers. If any company can compete with Apple in the mobile space and
potentially give Steve Jobs a run for his money, it's Google. It has the same
track record as Apple, enjoys a similar standing in the market and is generally
beloved by the mainstream. Google has the name recognition and the respect it
needs to dominate the mobile market.