Chrome Taps the Web's Power
5. Google Knows How to Make Touch Work
As the company's Android platform has shown, Google can be successful at
delivering a touch experience to users. In fact, a recent update to the
software on its Nexus One smartphone provides users with multitouch options.
Google is arguably the only company that has come close to re-creating the
iPhone's outstanding multitouch experience. If it brings that technology to a
Chrome OS tablet, Apple might be faced with a real contender.
6. Apple's iPad Isn't Groundbreaking
Although Steve Jobs wants the world to believe that the iPad is
revolutionary on all fronts, it really isn't. There are other tablets on the
market that can boast several of the iPad's features. We also can't forget that
the device lacks multitasking, it requires AT&T's 3G to connect to the Web
away from Wi-Fi, and it lacks Flash support. The iPad is hobbled by its
omissions, which could pave the way for a Chrome OS tablet to steal market
share away from Apple.
7. The Web Is the App Store
One of the iPad's main advantages is Apple's App Store. At last count, the
company's marketplace had over 140,000 applications available for download.
It's certainly a competitive advantage that won't be easily matched. But Chrome
OS might have the best shot at it. The operating system doesn't necessarily
require so many apps, since the Web is its app store. Users can surf to Pandora
to listen to music and can go to Facebook to check in on friends. If they want
sports updates, they can head over to ESPN. Apps wouldn't be as important on a
Chrome OS tablet as they are on the iPad.
8. The Built-In Software Is Just Fine
When Apple unveiled the iPad, the company also talked about a revamped
iWork that would allow consumers to use the productivity suite on the tablet.
The only problem is, iWork isn't the most viable Office alternative. And thanks
to the iPad's functionality, it might suffer from some design issues. Google
Docs is a different story. It's widely recognized as the best Web-based Office
alternative on the market. And based on my experience with both products,
Google's software is far better. That might not matter to entertainment
seekers, but to enterprise users, Google Docs could make all the difference in
their choice between an iPad and Chrome OS tablet.
9. It Could Hit the Right Price Point
Google has specifically designed Chrome OS to be lightweight and
affordable. That could help Chrome OS tablets hit a price point that would make
the iPad look expensive. Admittedly, $499 for an iPad is a great price. But
let's not forget that that version features no 3G and has the smallest
available hard drive. The best value is arguably a few hundred dollars more
expensive. Thanks to Google, Chrome OS could be offered at a much cheaper
price.
10. Ubiquity Is Key
Chrome OS has one advantage that might prove to be Apple's biggest
obstacle: It can run on any vendor's computer. Apple's software will run only
on the iPad, meaning consumers have just one option if they want to run Apple's
OS. But if consumers opt for Chrome OS, they could conceivably choose between
several alternatives from vendors ranging from Dell to HP to Lenovo. That's
important. The more vendors that offer Chrome OS, the
more likely the market will try it out. If users like what they see, they
might just opt for a Chrome OS machine, rather than an iPad.








