10 Reasons Why a BlackBerry Tablet Won't Succeed

 
 
By Don Reisinger  |  Posted 2010-06-15 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Speculation abounds over the possibility of RIM releasing a BlackBerry tablet in the coming months. But without some major changes in strategy, it's unlikely that the device will appeal to consumers or even enterprise users.

A report hit the wire on Tuesday claiming Research In Motion is working on a tablet computer designed to compete with the iPad. Although RIM has yet to confirm that such a device exists and the company won't even say that it's considering moving into the tablet space, it's seeming more and more likely that such a device will eventually hit store shelves.

The reason why is quite simple: Every other mobile company is doing it, so why shouldn't RIM? And if it can find a way to be successful in the tablet space, it could bolster its smartphone operation.

But before RIM gets ahead of itself, the company needs to consider several factors that will dictate its success or failure in the tablet market. Although Apple has proved that tablets can be successful, that's Apple. It knows how to appeal to consumers, and it understands what needs to be done to achieve its goals.

RIM is a much different company with different customers from Apple. With that in mind, it's difficult to say that a BlackBerry tablet would be a success. Yes, it might appeal to some customers, but for the vast majority, sticking with the iPad will be the way to go. Here's why:

1. RIM is for the enterprise

The main issue facing RIM is that it generally caters to enterprise customers. How it plans to parlay that success in the corporate world to the consumer market where tablets are most coveted is anyone's guess. Whether RIM likes it or not, its core business is found in the many businesses across the world. Tablets are designed for those who want to be able to be more productive while sitting on the couch at the end of the day or like being productive while on the go. Although the company will likely try to bring the enterprise in on the action, tablets just aren't productive enough for corporate customers. That could be a major problem for RIM.

2. Design isn't RIM's strong suit

As nice as some folks think BlackBerry models are, they pale in comparison to the iPhone or the many Android-based devices on the market. In the smartphone space that's not such a big deal, since corporate customers don't necessarily need the best-looking device on the market. But in the tablet space, all that changes. Tablets need to be well-designed, sport certain features and deliver an experience that most consumers would expect for a device that's built for those on the go. Unfortunately for RIM, that's not one of its strong suits. Take a look at some of the latest devices RIM has offered. Do they look like they come from a company that can design a great-looking tablet?

3. The Storm is a nightmare

A BlackBerry tablet wouldn't be RIM's first foray into the touch-screen space. The company's Storm and Storm2 smartphones are available for those who want BlackBerry functionality with an iPhone-like interface. The only problem is, those phones are downright awful. The Storm2 is admittedly better than its predecessor, but they both fail to deliver a viable touch-screen experience. Luckily, RIM ditched its idea to force users to depress the screen when they chose an icon in the Storm2, but it needs to do much more if it wants to make a dent in the iPad's market share. The Storm is not the inspiration RIM needs for its tablet.

4. BlackBerry OS isn't ready

Although BlackBerry OS is a great mobile operating system for those who want to be able to get work done, it just doesn't make much sense running on a tablet. Screen navigation is too difficult, and it lacks some key features, like a clean interface, that are required for a tablet to be successful. That said, reports talking about the new tablet say that RIM will offer a new version of BlackBerry OS when it releases its tablet. That's a good thing. But if history is the judge for RIM's future, chances are, the company's tablet operating system will miss the mark.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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