Enterprise Mobility: 10 Things Apple Can Do to Score with Gamers

By Don Reisinger  |  Posted 2010-04-29 Print this article Print
10 Things Apple Can Do to Score with Gamers

10 Things Apple Can Do to Score with Gamers

by Don Reisinger
When Apple announced the iPhone, few could have imagined how successful it would become. At the time of its original launch, the device featured no native apps, lacked copy and paste, and generally failed to deliver all the things consumers wanted. As Apple added those must-have features, the device became more popular. But not even the most optimistic observer could have predicted how important gaming would become for Apple. The iPhone is now the other handheld gaming device. It competes with Sony's PSP and the Nintendo DS. Although it originally started as a platform for simple, casual games, major developers have gotten behind it, causing it to become a prominent offering in the market. At this point, the iPhone has just as many viable games for casual and hardcore gamers as any other platform on the market. But that doesn't mean that Apple's work is done. If it intends on becoming a game hardware maker—and it should—the company needs to do some things to increase its gaming cred and make the hardcore part of the market put it on the same level as Microsoft, Sony and Nintendo.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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