Keeping the iPhone in Mind

By Don Reisinger  |  Posted 2009-08-18 Print this article Print

4. Don't Forget the Enterprise

Dell's PC business caters to the enterprise. In fact, it's a key partner with many companies. Its smartphone must appeal to the enterprise market too. Dell needs tethering support, it needs Exchange, and it needs to have some enterprise-friendly applications. Without them, Dell would be leaving a key sector of the market out in the cold.

5. Remember the Extras

Before the iPhone 3G S hit store shelves, the iPhone lacked some of the basics, like copy and paste and video recording. Dell has to build those features into its own smartphone from the start. Without them, the Dell smartphone would be obsolete before it even hits store shelves.

6. Ease of Use Is Key

So many people are happy with their iPhones because it features a high degree of usability. Sifting through the menus takes no time. The touch-screen makes using the device quite convenient. Everything is a touch away. Dell's phone must follow suit.

7. Think Speed

When Apple announced the iPhone 3G S, it made it a point to remind users that the "S" stands for speed. It sped everything up on the new iPhone to make it more appealing to users who want to complete tasks as quickly and efficiently as possible. If the Dell smartphone's response time is slower, it will be a problem.

8. Remember the User

Apple's success is due to its understanding of who its customers are. Dell needs to determine who its customers are. Are they consumers looking for entertainment? Are they professionals looking for productivity? Dell needs to decide which sector (if not both) it wants to target and provide them with the necessities they require. Apple did. Look how well it worked for that company.

9. Think Like Apple

Dell also needs to remember Apple when it's building its smartphone. What is Apple not doing that it can? How can it improve upon the iPhone? Apple is a master at finding weaknesses in competing products and exploiting them. Dell should do the same.

10. Remember the Past

Dell failed to maintain the Axim because it didn't see the emerging trend until it was too late. It can't afford to make that same mistake this time around. Dell needs to consider the fact that touch-screens are important, an app store is a necessity, and Apple should be feared.

If it can realize those things, it can put itself in good position to compete in the market.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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