Apple Needs to Deal with Much Unfinished Business

By Don Reisinger  |  Posted 2010-01-19 Print this article Print

5. The iSlate SDK

In order for the iSlate to be successful, it must work well with the applications available in Apple's App Store. That means Steve Jobs should announce an iSlate SDK for app developers, so they can bring their creations to Apple's new product. Unveiling an iSlate SDK would not only enhance the value proposition of Apple's latest computer, it would also help the company sell more apps in its store. It's a win-win.

6. Web music service

Ever since Apple acquired Lala, I've been waiting for the company to do something with it. At next week's event, Apple could use the platform to announce a Web-based iTunes service to compete on the same level as Apple's main competitor, the Amazon MP3 Store. It can offer streaming, full downloads, and much more. Lala could be Apple's chance to make a real mark on the Web.

7. Updated iLife

Apple's iLife suite is in desperate need of a refresh. For too long, services like GarageBand, iMovie, and the rest have offered the same, basic experience. That said, those applications are integral to Mac OS X and they're used widely by many amateur artists. Considering so many similar apps boast far more powerful features, it might be time for Apple to do its part to help its users get more out of their creations.

8. Remember the Apple TV

Dubbed a "hobby" device by Steve Jobs, the Apple TV has been hobbled by Apple's decision to ignore it as it attempts to control other markets. Meanwhile, the set-top box space is there for the taking. Apple has an opportunity to be a major player in home entertainment. But it can't do that without a solid set-top box to lead the way. With the help of the App Store and a few other features (like DVR), the Apple TV could become a must-have in any living room.

9. Security talk

Whenever Steve Jobs takes the stage to announce new products, he spends far too long discussing the success Apple has enjoyed since his last presentation. Rather than spend all that time discussing financial performance, maybe Jobs should talk a little more about security. There's a common misconception that Apple's operating system is fully secure and there's nothing to worry about when using it. That's outright false. And so far, Apple has done little to inform users that there are real ramifications for their actions. The longer it takes Steve Jobs to talk about security, the more likely a major security flaw will impact Mac OS X users.

10. Grooming a successor to Steve Jobs

This one might come as a surprise, but Steve Jobs needs to start working on grooming his successor. Steve Jobs is Apple. Investors have placed millions of dollars into the company out of their faith in his ability to lead the hardware company. But he has also faced health issues in the past that have caused some to wonder just how long he'll stay at Apple.

Steve Jobs is arguably the only CEO in Apple's history to efficiently lead the company. If and when he leaves for good, who should investors place their trust in? It's a valid question that needs to be answered sooner rather than later. And that can be done most effectively by giving his chosen replacement more time on stage next week. 

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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