10 Things You Need to Know About Windows Phone 7 Series

 
 
By Don Reisinger  |  Posted 2010-02-16 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Microsoft has finally announced the follow-up software to Windows Mobile. Dubbed Windows Phone 7 Series, the software might have a bad name, but it has some of the most compelling features of any mobile phone operating system on the market. On the downside, not only did Microsoft think up one of the most prosaic names in the world for the product, potential buyers will have to wait until late this year to get their hands on new devices loaded with Windows Phone 7 Series.

When Microsoft CEO Steve Ballmer took the stage Feb. 15 to announce his company's new Windows Phone 7 Series, there was significant doubt in the room and around the globe. Could Microsoft, the company that once led the way in smartphones, revitalize its mobile brand after Apple, RIM and Google have surpassed it with new and more viable technology?

It would be difficult. Microsoft has been lagging behind for a long time. Apple's iPhone is capturing more and more market share by the day. And RIM still reigns supreme in the enterprise. Microsoft's platform would need to boast something special to make anyone notice.

In many ways, the Windows Phone 7 Series delivered. Although the name is a mouthful, Microsoft's latest mobile software delivers on several promises. It includes a gaming element, an outstanding new user interface and much more. When folks first had the chance to see what Microsoft has been working on for so long, they were impressed.

It's a good first step in the right direction for Microsoft as it attempts to rebuild its mobile brand. But not everything is worthy of praise. There are some issues with the Windows Phone 7 Series. And we need to acknowledge those as well. Take a look at the 10 things, both good and bad, that you need to know about Windows Phone 7 Series.

1. It's Part Zune Phone

Unlike every other iPhone competitor in the mobile space, Microsoft also offers an iPod competitor. The Zune plays a major role in the Windows Phone 7 Series. The full slate of Zune features makes its way to the software. Users can listen to music, check out FM radio and use Zune Social to share their music recommendations with friends. It's no small addition. Prior to the release of Windows Phone 7 Series, Apple's iPhone was the only device to double as an PMP. All that has changed.

2. Gaming Plays a Major Role

For the first time, gaming is playing a major role in a mobile platform. According to Microsoft, Windows Phone 7 Series will integrate Xbox Live. Gamers will be able to play Xbox Live games on their Windows Phone 7 Series devices, sync with their accounts on their Xbox 360s, and look up other gamers right from the device. Considering Xbox Live currently has over 20 million subscribers, Windows Phone 7 Series might be the chosen device for gamers.

3. Go Social

Although the iPhone and Android-based devices feature social applications that can be downloaded from their respective app stores, Windows Phone 7 Series software has social elements built right in. The software's "People" hub allows users to see all their friends' latest status updates from the social networks they're using. It even provides the ability to update Facebook status out of the box. Microsoft didn't announce Twitter support just yet, which will hurt the software, but it deserves kudos for realizing the importance of mobile social networking.

4. The Name Might Hurt It

There's little debating that Windows Phone 7 Series was a bad idea. Whatever made Steve Ballmer and his team decide that they should go to market with such an awful name is anyone's guess. Soon, you'll be able to buy an iPhone, an Android device, a BlackBerry or a Windows Phone 7 Series product. Yikes. There's still time for Microsoft to come up with a better name for its software. And although it won't look good if it changes things up, it doesn't have much of a choice-Windows Phone 7 Series just doesn't cut it.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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