10 Reasons Android Can Beat BlackBerry in the Smartphone Race - Ratcheting Up the Competition (
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4. Google Docs
Google Docs is an extremely important component
of Google's strategy for Android. The company is trying to push it on customers
in a new advertising campaign, highlighting the fact that, for many companies,
Google Docs might just be enough. Microsoft Office is a powerful program, but
as Google Docs continues to be improved and Google pushes for better
integration with Android, it could be the company's Trojan horse for entrance
into the enterprise.
5. Ubiquity
Although users can buy a BlackBerry that works on any major carrier, Google
expects to have 20 Android-based phones on store shelves by the end of 2009.
That number could more than double by the end of 2010 if vendors see profitable
returns on Android phones. In under a year, that would mean more types of Android-based
devices would be on store shelves than BlackBerry smartphones. More choices
could lead to better software, and thus a better chance of Android competing
against the BlackBerry.
6. RIM's advantages aren't unique
One of the biggest problems facing the BlackBerry today is that its
advantages don't differentiate RIM's products. Sure, BlackBerrys are currently
the best when it comes to push e-mail, and BlackBerry Enterprise Server is
fantastic. But it's not beyond the realm of possibility to see Android-based
devices featuring the same technology. If RIM can do it, why can't Google?
Click here to read more about Google's first Google Apps ad campaign.
7. Android looks to the future
Say what you will about the iPhone, but it has appealed to enterprise
customers. When it's sitting next to the BlackBerry Bold at AT&T stores, it
looks futuristic. It looks like the next generation. And it appeals to what
people want—a touch-screen with engaging features. Android-based devices have
followed Apple down that path. They look like they're the future. They appeal
to users. That could be important in the future.
8. More updates to come
Google's Rubin told Reuters recently that his company plans to release biannual
updates to Android software from now on. Those updates should bring major
upgrades and new features. That could be a boon for the enterprise. Customers
would be able to have the features they want. And if Google is serious about
attracting business customers, it could only be a matter of time before it
releases an update that would really attract the corporate world.
9. The outdated BlackBerry
Following that logic, I'd contend that BlackBerry software is a little
outdated. It's slow to be updated, it features the same basic experience of
earlier BlackBerry smartphones, and it fails to provide an easy input style of
the kind that's found on the iPhone and Android-based phones. The BlackBerry
Bold and Curve compare more effectively with Windows Mobile devices, rather than
the iPhone. That's a problem. RIM's phone software is in serious need of an
update. And soon.
10. It's Google
Google is, well, Google. It has billions of dollars of cash on hand. It has
set its sights on the enterprise. It has online tools that can be easily
integrated into its mobile platform. Simply put, it has the money and the
vision it needs to revolutionize the space. I wouldn't count it out. And
neither should RIM.
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