Enterprise Mobility: 10 Ways Google, Apple Will Clash in 2011

By Clint Boulton  |  Posted 2011-01-03 Print this article Print
10 Ways Google, Apple Will Clash in 2011

10 Ways Google, Apple Will Clash in 2011

by Clint Boulton
People have been talking about Google battling Facebook for online user engagement for the last couple of years since the social network has rocketed to stardom and swelled to accommodate 550 million-plus users. Yet 2010 marked several fresh battlefronts between Google and its one-time cozy partner Apple. In 2010, the companies announced a number of new products and initiatives that encroach on the other's turf. After a lukewarm 2008 and tepid 2009, Google's Android platform blasted into the mobile stratosphere to challenge Apple's iPhone and iPad. While advertising has largely been the provenance of Google, Apple launched iAds, an in-application platform to help developers make money from their iOS applications. The companies compete on several other fronts—Web browsers, computer OSes, Web TVs—and will continue to do so in 2011 as Google and Apple enter new areas to rival each other. For example, expect there to be a high-stakes battle between Google and Apple in near-field communications, the short-range wireless technology that can enable mobile payments from smartphones and other applications. In this slide show, eWEEK walks through 10 major ways Google and Apple will duke it out for the Web next year. Happy holidays.

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