With the iPhone 4 launching on June 24, consumers and even some enterprise customers
are undoubtedly excited to finally get their hands on Apple's new smartphone.
Such excitement is understandable. The device is arguably the best iPhone, at
least on paper, that Apple has ever released. Not only does it run the
company's new iOS 4, which boasts multitasking, it includes a new feature
called Face Time, which allows users to place video calls over WiFi. And
thanks to a new and improved display, the fidelity of the iPhone 4's touch
screen should be second to none.
But most folks already
know that. Now, they want to know how they can get their hands on an iPhone 4
on June 24. For some, preordering was the way to go. Those that were lucky enough to get through
the trials of preordering an iPhone 4 on June 15 should have their smartphones
in-hand that day. But those that weren't lucky enough to get through or simply
don't want to wait until July to get the iPhone 4, need to find a way to buy
one in-store on June 24. Admittedly, it will be a difficult task. Apple has
said that it and its retail partners will have a small number of available
iPhones for those that drop into the store. But they will be there. And they will
go to the people that have the best strategy for getting one.
Let's take a look
at 10 strategies that customers should follow if they want to get an iPhone 4
on launch day.
1. Get in line early
The first thing that anyone who wants to get an iPhone 4 on launch day should
do is get in line at a store as early as possible. As previous releases of the iPhone have
shown, those that get to stores early have a much better chance of getting
their hands on a smartphone. Apple plans to have a small number of available
iPhones in its retail outlets on launch day. That means that users in the top
20 are probably guaranteed to get their hands on an iPhone 4. But being in that
top 20 will be extremely difficult. It requires getting in line extremely
early. In fact, most customers might want to consider lining up the night
before the iPhone 4 launches.
2. Get ready to pay up
It might not be
ideal, but if customers want an iPhone 4 badly enough, they can always show up
a few minutes before the doors at the Apple Store open and hand over some cash
to folks toward the front of line. It seems that every year, some people are
content to stand in line and wait for someone else to come up to them, pay them
to take their spot, and walk away. Admittedly, those spots fetch some serious
cash. And only the most ardent Apple fans will buy a spot in that line. But
there is always that option. It just depends on whether a spot in an
iPhone 4 line is really worth $500 to someone.
3. Go for a long drive
Although the big
Apple Store could be right down the road, those that get their hands on the
iPhone 4 on launch day will be going to places where there isn't so much foot
traffic. That's a key component in the success or failure of folks getting
their iPhones on launch day. Everyone will be going to stores in major areas,
meaning there will be long lines. But in out-of-the-way areas where stores
aren't so popular, there is a greater chance of getting an iPhone 4. Simply
put, getting an iPhone 4 is a numbers game.
4. Check eBay, Craigslist listings
As soon as
customers buy an iPhone 4 on launch day, they do one of two things: open it up
and start using it, or put it on eBay or Craigslist to turn a quick profit.
Although customers will end up paying more for the device, buying an iPhone 4
on eBay doesn't seem like such a bad idea. After all, it eliminates the need to
stand in line and allows users to get it sooner, rather than later. Expect to
pay a premium when buying an iPhone 4 online, but those that want it badly
enough can certainly use it as an option.
5. Go to Best Buy or Walmart
Best Buy and Walmart are two of the many retail
partners that Apple has inked deals with. And although
Radio Shack might seem like a good place to go to pick up an iPhone 4, Best Buy
or Walmart could be ideal. Both companies will have iPhones available in their
stores on a first-come, first-serve basis. And considering most folks have been
conditioned over the past few years to go to either Apple or AT&T retail
outlets to get an iPhone 4 on launch day, the crowd might not be as big at
either of the big-box retail outlets. That doesn't mean that iPhone buyers can
walk into a Best Buy store when it opens, but it could make for a slightly
easier time of getting an iPhone 4.
6. Don't waste time at Apple stores
The last thing consumers should do on June 24 is try their luck at an Apple
Store. Yes, there is a chance that they will be able to get in line and buy a
device before it's released, but the vast majority of customers will be going
to an Apple Store to pick up an iPhone 4. Realizing that, it's best to keep
away from those locations. Those that don't follow the tech industry so closely
will only know of one place where they might be able to buy an iPhone 4 on
launch day: Apple stores. Stay away from those stores. It's a smart move.
7. Wait for folks on the way out
As mentioned,
there are two types of iPhone customers on launch day: those that want to use
the device, and those that want to sell it. Realizing that, waiting for
customers that are willing to sell their iPhone 4 could be a solid strategy for
most customers. Simply wait outside for someone to come out and ask them if
they want to sell their iPhone 4. The vast majority of folks might not, but
there are always some who wait outside stores just to do so. But beware: in
previous years, some iPhone sellers have been asking nearly double the price of
the iPhone 4's MSRP.
8. Remember the past
When deciding
what to do on iPhone 4 launch day, it's always a good idea to take a step back
and evaluate how things went years ago. Each year, the iPhone's demand has
steadily risen. On launch day back in 2007, consumers were able to walk into
stores and pick up a new iPhone the very day it was released. In future years,
only those that were quick enough to get to an Apple store or AT&T outlet
in the morning were able to get their hands on Apple's smartphone. This year, a
similar scenario will likely play out. Potential iPhone 4 owners should go back
and look to see when customers were lining up last year. Based on that
information, they should line up a few hours sooner. Demand really is that
high.
9. Be prepared to go to multiple places
Those expecting to stay in one spot for an iPhone 4
could be in for a rude awakening. In the vast
majority of cases, stores offering first-come, first-serve iPhones will have a
very small number of available units. Realizing that, potential iPhone buyers
should expect to go to multiple locations before they finally find a single
place where the iPhone 4 is available. Yes, it might be a headache, but that's
the reality of trying to get an iPhone 4 on launch day.
10. Work in teams
iPhone 4
customers should work in teams. By having more than one person out searching
for an iPhone 4 at different locations, potential buyers can down on the
chances of missing a device at another retail outlet. One person can go to the
Apple Store, the other person can go to a Best Buy location, and maybe another
person can try an out-of-the-way spot. If it's just one or two iPhones they're
looking for, the chances of getting one of Apple's smartphones on June 24 are
that much higher.