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2009 WWDC: New iPhone, MacBook Pros Steal Show While Jobs a No-Show
by Chris Preimesberger
Apple Senior Vice President of Worldwide Product Marketing Phil Schiller introduces the 2-hour keynote session on June 8, giving an overview of upgrading to the new Apple iPhones, notebook computers and the Snow Leopard operating system.
Senior Vice President of iPhone Software Scott Forstall explains that an operating system upgrade for the iPod Touch will cost a user only $9.95.
Senior Vice President of Software Engineering Bertrand Serlet explains that nearly two-thirds of all worldwide mobile application development (65 percent, as indicated by the green area on the pie chart) is being done for either the iPhone or iPod Touch.
Forstall informs the audience that iPhone OS 3.0 will become generally available on June 17. iPhone OS 3.0 includes an updated SDK (software development kit) featuring more than 1,000 new APIs, including In-App Purchases; new peer-to-peer connections; a new application interface for accessories; access to the iPod music library; a new maps API; and push notifications.
Forstall explains that the new iPhone 3G S has voice control features; for example, a user can ask the device what song is playing, and the device will display the title of the song and the artist.
Here's a first look at the new Apple iPhone 3G S, which Apple says is twice as fast as the slightly older iPhone 3G. (Photo courtesy of Apple)
The new iPhone 3G S will use Apple's soon-to-be-released iPhone OS 3.0. (Photo courtesy of Apple)
The iPhone 3G S features longer battery life, a high-quality 3 megapixel autofocus camera and video recording technology. (Photo courtesy of Apple)
The iPhone 3G S also features hands-free voice control. (Photo courtesy of Apple)
Apple also introduced new 13-inch, 15-inch and 17-inch MacBook Pros. These new MacBook Pros include 40 percent better battery life along with Nvidia graphics and LCD displays that offer greater color intensity. (Photo courtesy of Apple)
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About 6,000 people—5,200 Apple community developers and about 800 analysts and media types—crowded into Moscone West in downtown San Francisco June 8 at the Apple Worldwide Developers Conference to witness the launch of Apple's new iPhone 3G S (S is for speed) and several new notebook computers. Most attendees were hoping that Apple co-founder and CEO Steve Jobs would be making his first public appearance since October 2008, but he was not here on Day 1 of the weeklong event. Following are some snapshots of the new-product presentation by Apple Senior Vice President of Worldwide Product Marketing Phil Schiller, Senior Vice President of Software Engineering Bertrand Serlet, and Senior Vice President of iPhone Software Scott Forstall.