Enterprise Mobility: 3D Mapping, Microsoft's Ballmer, Android and Other Scenes from MWC 2011

By Nathan Eddy  |  Posted 2011-02-16 Print this article Print
3D Mapping, Microsofts Ballmer, Android and Other Scenes from MWC 2011

3D Mapping, Microsofts Ballmer, Android and Other Scenes from MWC 2011

by Nathan Eddy
BARCELONA, Spain—The 2011 Mobile World Congress struck an optimistic tone among many high-profile proclamations that the industry is once again rapidly changing. With 50,000 attendees descending on the show, MWC has plenty to offer in sights, sounds, and, naturally, mobile products and services. Alongside handsets, tablets, netbooks and everything from protective cases to wireless chargers, exhibitors from around the world brought their unique visions to the show floor. The center of activity was based, as always, in the sprawling hangar known as Hall 8, where LG, Samsung, and dozens of other OEMs and network operators played the game of one-upmanship, while smaller vendors employed diverse strategies to catch the attention of passers-by. Upstarts rubbed elbows with industry leaders, as heavyweights like Microsoft Steve Ballmer, AT&T President and CEO Randall Stephenson, and Google CEO Eric Schmidt touted their companies' innovations to packed audiences. As before, MWC planners woefully underestimated attendee interest in Ballmer's remarks, leading to a near-chaotic push to see the Microsoft CEO's comments on Windows Phone 7—echoing the same confusion and overflow crowds that lined up in the pouring rain last year to see Microsoft's big boss officially unveil the platform. The more things change ...
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.

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