The Time for 4G Connectivity Has Arrived

By Don Reisinger  |  Posted 2010-11-18 Print this article Print


5. It's about productivity 

When it comes time for a company to make a decision, productivity must play a key role. If something increases productivity and it's available for the right price, it makes sense. If not, it doesn't. 4G will likely make sense on all those fronts. With Sprint's Evo 4G, for example, the company charges customers a $10 per month "premium data add-on" in addition to the plan they choose. Considering the cheapest business option is $59.99, including minutes, that's not such a bad deal, especially considering what customers get for it. 

6. High-speed mobility is the future 

Years ago, having employees tied to a desktop or notebook was the standard paradigm in the enterprise. But as smartphones have become more useful and high-speed connections have become more ubiquitous, companies and their workforces have become more mobile with devices that are smaller and faster than ever. The advent of 4G will only encourage enterprises to develop more powerful mobile business applications to make their employees more productive and to connect with their highly mobile customers. 

7. Apple is serious about it 

Apple isn't the most enterprise-focused company in the technology industry. However, its iPhone and iPad are quickly becoming favorites of business users and companies around the world. And Apple seems very interested in 4G. In fact, Verizon Wireless told the Wall Street Journal in a recent interview that Apple has interest in the carrier's 4G network. That's important. If Apple supports the technology, it won't take long for the competition to follow. 

8. There might be no choice 

Eventually, there might be no choice but to deploy 4G in the enterprise. The reason why is simple: Carriers want to see their customers switch to 4G, vendors are happy with it, and most IT decision-makers see value in it. When all those elements are combined, it quickly becomes clear that migrating to 4G when it becomes available in a company's area will be an essential step forward, rather than a difficult decision to make. 

9. There won't be many other viable options 

As of this writing, 4G seems to be the next logical step in the availability of mobile networking. There are simply no other options currently available that can match 4G in terms of its ability to combine availability and speed. That's important for companies to consider as they determine whether 4G really is the way to go. 

10. It's what's needed in the marketplace 

As more and more people go mobile to perform their daily tasks, they want the ability to do more with the Web connectivity made available to them. The best connectivity option will soon become 4G. Although it's in its infancy and there are many pitfalls that it can hit along the way, it just seems that 4G can't come soon enough. And when it does become the dominant mobile service, we'll wonder why we had to work without it for so long. 


Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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