A Google Tablet: 10 Reasons Why the Android Community Needs It

 
 
By Don Reisinger  |  Posted 2012-04-02 Email Print this article Print
 
 
 
 
 
 
 

NEWS ANALYSIS: Google needs to release its own tablet. The company's partners might not like it at first, but it could go a long way in putting Android-based tablets on the map.

Google was once known solely as a search company. The firm, under the leadership of co-founders Larry Page and Sergey Brin, found a unique new way for users to find Websites across the Web. And before long, the founders€™ service became the obsession of people around the globe. Google has entered the pantheon of tech greats that, like the others, might not be matched for years to come.

But after its successful start, Google wasn€™t content to just stick with its core competency. Instead, the firm jumped to a host of other industries, including advertising and mobile operating systems. Right now, the company€™s Android operating system is the world€™s most popular, easily outpacing Apple iOS, BlackBerry OS and others.

However, the one place Google hasn€™t been able to make a mark is in the tablet space despite the growing popularity of Android-based smartphones. The search giant€™s hardware partners can€™t match the momentum of the Apple iPad despite the large numbers of tablets they have released. And by the look of things, that€™s not going to change unless something drastic happens.

For Google, that something drastic might just be developing its own tablet. It€™s a risk, for sure, but at this point, Google offering up its own slate is the only way for the search giant to make its mark against the iPad. The question is whether it€™s too late to gain on the iPad.

1. Look at the market share

Google is having a real issue in the tablet space. Android€™s market share is far below that of iOS, and so far, there hasn€™t been a single device to come along that has made Apple scared. If Google truly wants to increase its market share in the tablet market, it€™ll have to offer its own slate with all the features customers want. Right now, except for Apple, no other vendor seems willing to do that.

2. The vendors aren€™t keeping up

Following that, it€™s important to point out that none of Google's Android partners is actually keeping up with the changing times . In some cases, these companies are using outdated versions of the Android operating system. In other cases, they€™re failing to deliver the screen sizes and designs customers are after. If vendors can€™t be relied on, Google must deliver something better.

3. It helps the entire ecosystem

There is some concern that if a company that offers software jumps into the hardware space, it hurts all stakeholders. That€™s just not the truth. If Google can sell its tablet in boatloads, other Android-based devices will sell well, since they€™ll benefit from more customers wanting to use the operating system. A well-built Android-based device  helps the entire ecosystem.

4. It€™s unlikely vendor partners will care

The belief that a Google-branded tablet could hurt the market also tends to presuppose that vendors won€™t like it. They€™ll say that Google is competing unfairly, some say, and they€™ll jump to other platforms. But that wouldn€™t happen. There isn€™t a single vendor that€™s upset about Google acquiring Motorola Mobility. In fact, all those competing vendors continue to sell products running Android. If they don€™t care about that, why would they care about a Google-branded tablet?



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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