ATandT-T-Mobile Merger Faces Long, Difficult Antitrust Review (
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When AT&T announced that it was buying T-Mobile a couple of weeks ago, it was presented as if the deal were a fait accompli.
Deutsche Telekom gave the same impression when it made its own
announcement. There was a reason for this apparent certainty. It’s good
for share prices. You’ll note that the markets treated AT&T and DT
favorably as a result.
But the bravado of the announcement doesn’t
reflect reality. AT&T has already suggested that getting regulatory
approval will take a year. The reason it will take a year isn’t because
the bureaucracy is slow. It’s because AT&T correctly expects there
will be significant opposition to the proposed merger. If you read the
comments to my previous column on this topic, you’ll see one source of
that opposition, T-Mobile customers.
But objections by outraged T-Mobile customers
won’t be the decisive factor that the FCC and the Department of Justice
will be looking at when they consider the merger. The major issue
they’ll examine is how it will affect the future of competition in the wireless industry.
If it looks like AT&T’s proposed purchase of T-Mobile will
concentrate too much power in one company, the government can refuse to
allow it. The government can also require AT&T to divest large portions of T-Mobile before the deal can go forward.
But this is not to say that outraged users
don’t have a voice. In fact they do. In addition to writing comments to
columns like mine expressing why they’re outraged, they also need to
let the government know. As I’ve mentioned before, each of the agencies
involved is required to hold public hearings and to receive public
comments in regards to the merger. Anyone can provide input to the
hearings and you don’t have to attend. You can send comments to the FCC
and the DoJ when they open the public comment period, and you can do it
over the Internet.
In addition, if you’re opposed to the merger,
as it appears that almost all of those who write to me are, you can
take other steps. One is to provide support to Sprint’s opposition to
the merger. Sprint Nextel CEO Dan Hesse
has already announced that Sprint will oppose the merger. Writing to
let Hesse and Sprint know that you welcome their opposition will
encourage them to continue.
It’s worth noting that Sprint is perhaps in the
best position of any private interest to have an effect on the outcome.
It’s already a big company; Sprint has strong, positive name
recognition; and it has a lot to lose if the merger goes
through.