The cloud-based Messaging Toolkit includes templates and aids to assist in campaign message design and development.
operator AT&T announced the launch of its Messaging Toolkit, designed to
allow small to medium-size businesses to distribute special offers, product
updates and promotions in front of their customers in real time with a
do-it-yourself portfolio of mobile marketing solutions that can be accessed
from a cloud-based Web portal.
Messaging Toolkit is a mobile marketing solution enabling campaigns, promotions
and information blasts. It offers an integrated marketing approach by rolling
several platforms into one solution. The Messaging Toolkit allows customers to
develop, execute and customize marketing campaigns using a combination of
interactive messaging platforms, including text and picture mail, email, voice
broadcasting, a Facebook widget and online sign-up page, Twitter feed
compatibility, mobile coupons and keywords, and mobile voting capability.
research firm IDC recently reported that more than 2.7 trillion text and multimode
messages will be sent this year-or about 800 messages per month per U.S.
consumer. As customers become more comfortable with and more receptive to these
platforms for marketing, AT&T is working to help small businesses target
broader audiences all at once. The IDC report forecasts that the number of text
and multimode messages will eclipse the 3 trillion mark next year.
businesses are increasingly implementing mobile marketing solutions into their
marketing portfolios. These solutions help drive demand for products and services
among consumers," said Suzanne Hopkins, research analyst for mobile consumer
services at IDC. "IDC expects small businesses will consider Web-based and
mobile marketing solutions from outside companies, such as AT&T's Messaging
Toolkit. These solutions allow small businesses, who may not otherwise have the
bandwidth, to deliver a fully integrated mobile marketing portfolio."
Messaging Toolkit also includes templates and aids to assist in campaign
message design and development, as well as contact list management. The toolkit
is designed to help small businesses drive foot traffic, build a customer base,
offer discounts and coupons, analyze marketing program effectiveness, gather
customer feedback, and distribute community alerts and emergency notifications.
While the toolkit is aimed at midmarket companies in general, the company said
it offers special value for restaurants, retailers, health care offices, real
estate agencies, places of worship, automotive care and financial services
wanted the Messaging Toolkit to be all-inclusive to help small business owners
get the most for their money," said Chris Hill, AT&T vice president of
advanced mobility solutions. "Many small businesses rely on grassroots
marketing to survive, especially in a tough economy. We recognize that text
messaging and multimode messaging are widely used, and we wanted our customers
to have access to that broader audience, in addition to active social media
Nathan Eddy is Associate Editor, Midmarket, at eWEEK.com. Before joining eWEEK.com, Nate was a writer with ChannelWeb and he served as an editor at FierceMarkets. He is a graduate of the Medill School of Journalism at Northwestern University.