News Analysis: Acer is entering the tablet market next year. And when it does, the company will show that it's a real threat to the likes of Apple and Samsung.
announced on Nov. 23 a couple tablets
that it hopes will help it take on
Apple's iPad in that space. One model features a 7-inch display, while the
other includes a 10.1-inch screen. Those devices will be available in the
spring of 2011, with a tentative release date of April.
Some are wondering what Acer will actually offer in the tablet space. The
company is well-known for its computers, but in the mobile market, it's
unproven. And with such an entrenched competitor in the iPad, it might seem
like an uphill battle for Acer to even try competing with Apple's option in the
tablet space. But compete it will. And further inspection reveals it might just
do better than some think.
Acer really is a threat in the tablet space.
Read on to find out why:
1. Its computing business is growing
Acer wasn't such an important PC maker a few years ago, but now the company
is central to the success of the PC industry. In fact, it's one of the top PC
makers in the world and could eventually become the de facto leader in the
space. Realizing that, and considering Acer has been able to appeal to PC
buyers, there's no reason to suggest it can't do the same with tablets.
2. It has both screen sizes covered
When Acer releases its tablets next year, the company will be offering both
a 7- and 10.1-inch option to consumers. That's important. Apple has been
touting the 9.7-inch size of its iPad display, while Samsung
has been saying that its Galaxy Tab's 7-inch option is better
. By covering
both sizes, Acer can say that it offers solutions for customers looking for
3. Windows and Android is a good combination
Acer realizes that the tablet market is expanding at a rapid rate, and as
that expansion continues, consumers and enterprise customers will be looking
for different options. That's why the vendor's decision to offer both Windows
and Android in its upcoming tablets
is a good one. It gives consumers more
options, and it makes both Google and Microsoft worry even more about how they
will appeal to tablet customers.
4. Acer gets design
A quick glance at Acer's tablet designs proves that the company understands
what consumers are looking for when it comes to the look and feel of a product.
The tablets feature prominent displays and a nice finish that should appeal to
those who want a good-looking product. With its tablets, Acer has undoubtedly watched
Apple and realized that design really matters.