"Over the last five years the handset landscape has changed dramatically with so many new applications on the device, and BREW is pushing data services to even the lowest-tech devices out there," said Mazen Chmaytelli, director of product management for Qualcomm Internet Services. "If you move to the high end, youre seeing more PC-like interfaces; as a result, you need to have fonts tailored to the device in your hand, and thats what Monotype brings."Another challenge eased by the companys font technologies is the demand to port applications interfaces from one device or language to another while retaining a similar interface, he said. "Some of these applications designs people are doing are so specific that they need to be able to support all devices and languages, and have them populated on the same part of the screen," Chmaytelli said. "Using the WorldType Layout Engine, you can offer appropriate support that helps maintain the same interface across almost any language, or sized to fit the application developers original design." While some companies are signing deals with Monotype, many more of which it said it hopes to detail publicly in the coming months, others have chosen to bring adjustable font technologies in house. For instance, in 2002, mobile e-mail market leader Research In Motion purchased the assets of Slangsoft for an unspecified amount of money to help facilitate foreign language input and display on its own handheld products. Slangsoft developed a font engine that allowed users of wireless devices to enter and view text in Chinese, Japanese, Korean and other non-Latin characters. Experts said font-oriented technologies are sure to become even more important as the wireless market continues to mature. David Linsalata, an analyst with IDC, in Framingham, Mass., said people may be focusing more on the flashy multimedia applications coming into the mobile space, but he highlighted the fact that better supporting text interfaces is a priority for almost every company in the industry. "This is something that is often overlooked, versus a trend like adding TV or music to the handheld, but when it comes down to it, a lot of those applications also look and perform better when the text is formatted correctly," he said. "Were at a point where device processor speed and network data rates are getting much better, but you have to think that we will always see all different types of companies investing in these sorts of technologies to make their applications look better." Linsalata said he wouldnt be surprised to see Monotypes fortunes rise as more vendors consider the scope of scalable font technologies and consider it as a way to make their own applications and devices work more effectively. Read more here about mobile browser capabilities. "When you look at the fact that most advanced phones already support scalable fonts, thats a pretty strong indication that this is where market is headed," he said. "Beyond that, there will be lots of growth in regions with complex language demands, and this technology could really help wireless companies avoid a lot of footwork theyd have had to do on their own otherwise." Another company that licenses Monotypes font technology is Ikivo AB, a Swedish developer of mobile SVG (Scalable Vector Graphics) software, which is using the tools to create multilingual text capabilities for wireless multimedia applications. According to Sam Sweet, director of sales and marketing for Ikivo, bringing Monotypes technology onboard has greatly enhanced the firms ability to help its device manufacturer customers, including Motorola, Sony-Ericsson and Siemens, introduce multilingual applications to their customers. "As the market moves toward more of multimedia mix, we need to bring very accurate fonts within the screen real estate, as the ability to reproduce applications accurately across different devices within a constrained environment is a real challenge," Sweet said. "A lot of the issues today with delivering entertainment services, news for instance, revolve around creating a more satisfactory user experience; fonts are pretty important within that context if people cant read applications on their phones they quite simply wont use them." Check out eWEEK.coms for the latest news, reviews and analysis on mobile and wireless computing.
Without adjustable font technologies, Chmaytelli said, supporting Arabic and other complex languages such as Chinese on the handset becomes an arduous and tricky proposition. In addition to demanding detailed characters that differ greatly from any Western languages based on Latin, Arabic speakers also read from right to left, adding another layer of complexity to the system, but one he said Monotypes tools handle deftly.