At the GSMA Mobile World Congress 2009 in Barcelona, Adobe Systems made a series of moves aimed at extending the reach of its Flash platform, including previewing Flash 10 for mobile devices and joining forces with Nokia to promote the Adobe-backed Open Screen Project. Adobe and Nokia announced a $10 million Open Screen Project fund designed to help developers create applications and services for mobile, desktop and consumer electronics devices using the Adobe Flash Platform. Adobe also announced new efforts with Palm, new Flash Lite technology, and new e-book and PDF support for mobile devices.
At the GSMA Mobile World Congress 2009 in Barcelona,
Adobe Systems made a series of moves aimed at extending the reach of its Flash
platform, including joining forces with Nokia to promote the Adobe-backed Open
Indeed, Adobe and Nokia announced a $10 million Open Screen
Project fund designed to help developers create applications and services for
mobile, desktop and consumer electronics devices using the Adobe Flash
Platform, said Anup Murarka, director of partner development and technology strategy
for Adobe's Platform Business Unit, in an interview with eWEEK.
The new fund is focused on the Open Screen Project, which is an
industrywide initiative of more than 20 industry leaders set to enable a
consistent experience for Web browsing and stand-alone applications. Additional
Open Screen Project partners are expected to join the fund in the future,
"This is an effort to foster the creation, distribution and marketing
of applications," Murarka said. "It is a vehicle for grants; it is not
a VC [venture capital] fund."
Adobe and Nokia officials said they invite developers to submit
concepts for applications that are based on the Adobe Flash Platform, will run
on Nokia devices and will work on multiple screens, including mobile, desktop
and consumer electronics devices. Applications will be reviewed for how
innovative and compelling the user experience is, how robust the application or
planned implementation is, and how well it exploits the capabilities and
features of Nokia devices, Adobe Flash and Adobe AIR,
which enables developers to build applications that extend outside the browser.
"We are excited about the Open Screen Project Fund and the
possibilities it offers to designers and developers worldwide," said David
Wadhwani, general manager and vice president of the Platform Business Unit at
Adobe. "With close to 40 percent of all new mobile devices shipped with
Flash Lite in 2008, the fund will enable more developers to bring their rich
content and services to a large number of mobile users."
"The Open Screen Project Fund encourages the use of Adobe tools and
existing developer skills to create exciting and unique Flash applications for
millions of Nokia devices," said Tero Ojanper???, executive vice
president of Nokia Services, in a statement. "Our end goal is to
support these developers with resources, build awareness around the creative
possibilities with Flash and help bring these innovative experiences to market
through Nokia distribution channels."
Projects submitted for development will be reviewed by a group of multiscreen
application and services experts from Open Screen Project partners, including
Adobe and Nokia, the companies said. Areas include entertainment, social
networking, productivity, gaming, and news and information. Developers retain
all rights to their applications while Adobe and Nokia have the right to
evaluate, test and promote the content. For more information and details on how
to apply, visit www.openscreenproject.org
Adobe led the way in announcing the Open Screen Project last May.
The effort is designed to enable a consistent run-time environment across
screens. The initiative is focused on enabling Web content, stand-alone
applications and full Web browsing across televisions, set-top boxes, mobile
devices and other consumer electronics that take advantage of Adobe AIR
and Adobe Flash Platform capabilities.