Alex eReader customers will be able to order e-books from the Borders eBook store, Spring Design and Borders announced Jan. 7. And - by the way - Borders will launch a Borders eBook store.
The Alex eReader from Spring Design will feature access to the upcoming Borders eBook store, Spring Design and Borders announced Jan. 7 during the 2010 CES expo in Las Vegas.
The news followed Borders' announcement that it will indeed launch an eBook store on Borders.com, as well as offer Borders-branded mobile e-book applications.
"Our agreement with Spring Design represents another step in our digital strategy, which continues to focus on offering book lovers--including our more than 35 million Borders Rewards loyalty program members--high quality content on the device of their choosing," Ron Marshall, Borders' group chief executive officer, said in a statement. "We look forward to bringing a world class eBook experience to Alex users."
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.