All Apple Products Should Be Cheaper: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2011-02-21 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Speculation abounds that a cheaper iPhone is in the works. That means it's time to ask whether all Apple products should be cheaper than they are now.

Numerous reports have been swirling over the past few weeks saying that Apple could be planning to launch a cheaper iPhone later this year. Originally, rumors suggested the device would also be smaller, but as of late, reports suggest it will be the same size as previously released versions of the smartphone.

In either case, a cheaper iPhone is nice to hear. For years, Apple has been the premium provider of premium products at a premium price. Even talk that the company is just thinking about selling its marquee device at a reduced rate speaks to the changes that must be going on in Cupertino.

But what about its other products? A cheaper iPhone is great, but most would agree that Apple's other products tend to be overpriced. Wouldn't it be a good idea for Apple to reduce the price of all of its products?

Yes, it would.

Read on to find out why:

1. The tablet competition is fierce

Apple's iPad isn't nearly as overpriced as some of the company's other products. For as little as $499, consumers can get their hands on an iPad. But to get access to 3G from the iPad, they will need to dole out at least $629. Last year, that was fine. But this year, as new devices are prepped for launch running an impressive Android 3.0 "Honeycomb" and boasting dual-core processors, along with 4G connectivity, the iPad seems rather underpowered next to competitors. The time may have come for Apple to either release a new iPad or reduce the price of its current model.

2. Android is performing well in smartphones

It's a good idea for Apple to reduce the price of its iPhone later this year. As recent market-share figures have shown, Google's Android platform is performing extremely well across the world. And several devices, including the Motorola Droid X and the HTC Evo 4G, are appealing to customers who want to get in on the Android craze. By offering the iPhone for less, Apple can put more pressure on competitors and potentially reduce Google's market share.

3. The competition won't be able to keep up

Speaking of competition, it's important to remember that Apple sets the benchmark by which all other products are judged. It releases the highly anticipated device, sets the price and rakes in the cash. The competition, on the other hand, tries to beat the company in most cases by delivering a comparable product at a reduced rate. If Apple can stop that from happening by selling a cheaper Mac or iPad or iPhone, the company can eliminate one of the few things that the competition uses to generate sales.

4. PC makers are selling devices on the cheap

Pricing on Macs has always been a topic of debate among consumers who say that Apple's logo, and little else, pushes the price of its computers higher than they should be. To some extent, those arguments are valid. A comparably equipped HP machine is often hundreds of dollars cheaper than an Apple alternative. Such high pricing has undoubtedly pushed some consumers away. Maybe by reducing the price of its computers, Apple can do a better job of expanding its market in the PC business.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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