Amazon Kindle E-Reader Sales Will Keep Growing in 2011: 10 Reasons Why

By Don Reisinger  |  Posted 2010-12-28 Print this article Print

title=Amazon Kindle Fends Off Tablet Challenge }  

5. The marketing works 

Going into 2011, Amazon seems to have found its stride in marketing the Kindle. Not only does the company use its Website effectively to drive people to the purchasing page, but it also uses more traditional marketing methods, like ads and commercials, to drive the point home that its Kindle is a worthwhile device. So far, those efforts seem to have caught on, and, going into 2011, they will only improve Amazon's chances of selling more Kindle units. 

6. The momentum is growing 

In the technology space, success depends on momentum. Products need to have the ability to build on the success they've enjoyed before. As Amazon's recent sales announcements show, its 3G e-reader is building on the success of previous models. Going into 2011, Amazon will continue to capitalize on this sustained momentum to drive even better sales with more capable models. 

7. Amazon is prepping better models 

Speaking of those more capable models, they could be integral to the future success of Amazon's e-reader. Right now, when compared with the iPad, the Kindle might not seem like the better option. It lacks color, a worthwhile browsing experience, and all the bells and whistles that Apple's product has. But Amazon is undoubtedly working on a more capable model. When that arrives, Apple might just have an even more dangerous competitor to deal with. 

8. The price is right 

Although Amazon's Kindle is an e-reader at heart, the device is still competing as a tablet. It's fighting against the iPad, Samsung's Galaxy Tab, and perhaps most important, all the devices that will be made available next year. When features are compared, the current Kindle can't quite match up. But it has a significant benefit in its corner: price. The Kindle can be purchased for as little as $139. The iPad, on the other hand, sells for $499. That's a major difference, especially for people who really just want a basic e-reader. This factor should help buoy Kindle sales next year as more tablets come out for about the same price as the iPad. 

9. Barnes & Noble isn't a factor 

Barnes & Noble currently sells the Nook, another e-reader that attempts to compete against the Kindle and iPad. But for Amazon, it's clear now that the Nook isn't much of a competitor. The device is fine for some consumers, but it can't match what the Kindle offers. Considering Amazon's option is still the most recognizable e-reader on the market, it doesn't seem that the Nook will be able to top the Kindle in 2011. 

10. It has the hype 

As Apple has proved time and again with its own slate of successful products, hype is extremely important in today's marketplace. Although the Kindle doesn't enjoy the same level of hype that the iPad does, it actually has won greater buyer recognition than any other e-reader on the market. Consumers are at least considering the Kindle when they know they want to start reading e-books. In a market where Apple continues to compete, just having consumers think twice is enough of a victory.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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