Amazon Should Offer More Services on the Kindle Fire 2
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5.
A new design
The Kindle Fire comes with a design that can about match all of last years products. But with the Surface showing off a
unique new design and the Nexus 7 looking awfully attractive, its time Amazon
comes up with something a bit more future-focused and appealing.
6. More powerful components
Following
that, Amazon cant lose sight of the importance of the devices internal
components. From a quad-core processor to vastly improved graphics, the Kindle
Fire 2 will need to be able to match its competitors on power in order to hang
tough in the tablet space.
7.
Choices
One
of the things Google and Barnes & Noble arent doing is offering consumers
enough choice in their selection of tablets. Amazon can change that. The company can offer the aforementioned
larger screen, as well as a smaller version to compete directly with the Nexus
7. Choice matters.
8.
Amazons smart advertising strategy
One
thing Amazon must continue to do with its Kindle Fire 2 is engage in its smart
advertising strategy. The company used the popularity of Amazon.com to promote
its tablet to everyone who visited. The move prompted huge sales in the fourth
quarter. Amazon must follow that strategy again with its next Kindle Fire.
9.
An eye on Apple
Apple might not be a direct competitor to Amazon at the moment, since theyre targeting two different
customers, but that doesnt mean the online retail giant cant watch what the
iPad maker is doing. Apple is the trendsetter in the tablet market, and the
benchmark by which all other companies are judged. Not to evaluate Apple would
be a mistake on Amazons part.
10.
More services
One
of the smartest things Amazon did with its Kindle Fire was to include its many
services in the device. This time around, Amazon should offer more services or
try to improve its offerings as much as possible. Amazons Web services, like
Prime Instant Video and cloud storage, help distance the company from the
competition. It cant forget that.
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6. More powerful components
