News Analysis: Amazon's Kindle Fire received generally glowing reviews before volume sales started. Now it has been criticized by some observers for several flaws. Amazon must address those problems in a new version of the device that launches next year.
initial reactions to Amazon's Kindle Fire have been glowing, as of late the
7-inch Android-based tablet has been taking heat from critics who say it
suffers from several problems.
critics point to the device's lack of physical volume buttons, software quirks
and other issues that, if left unaddressed, could have a profoundly negative
impact on the device's sales over the long term.
fact is, like any other device, the Kindle Fire does have some flaws. There
also are some areas in which Amazon could have done a better job of delivering
features customers really desire. But the device is done. And for the most
part, it delivers on Amazon's promise of becoming
a cheaper alternative to high-powered and high-priced tablets
the market, like Apple's iPad 2.
complaining about the Kindle Fire now won't do anyone any good. Instead, it
might be a good time to consider some of the things that Amazon can do to
improve the next Kindle Fire iteration when that device hits store shelves
sometime next year.
on to find out what Amazon must bring to the second-generation Kindle Fire.
1. More physical buttons
Kindle Fire has been criticized recently for only coming with a single physical
button that controls whether the screen is on or off. It's a fair criticism. As
nice as tablets are with their touch-screen functionality, physical buttons are
needed to do basic things like control volume. The Kindle Fire 2 shouldn't come
with too many buttons, but one or two more to serve essential needs would
detract from the tablet's sparse design.
2. Improved sound quality
Kindle Fire lacks the sound quality found in the iPad 2 and Samsung Galaxy Tab
10.1, so Amazon should deliver better-quality speakers in the Kindle Fire 2.
Sure, it'll push the price up, but
the Kindle Fire's speakers are a real problem right now
3. A touch-screen reboot
Apple does anything right, it's that it delivers outstanding touch screens. The
iPhone 4S' touch screen is nicely responsive, and the same can be said for the
iPad 2's. To make the Kindle Fire 2 an even better iPad competitor, Amazon must
make the device's touch screen more responsive. Sluggish touch-screen
performance on the
might be partly due to software quirks, but better hardware
will always address such issues.
4. More screen sizes
Kindle Fire launched with a 7-inch display. However, it's competing in a market
dominated by much larger alternatives, including the 9.7-inch iPad 2 and 10.1-inch
Galaxy Tab. Therefore, Amazon should bring new screen sizes to the next Kindle
Fire to offer customers more choices.