Security, Data Privacy Fixes Needed Soon
5. 3G and 4G connectivity
Want
to go mobile with the Kindle Fire and connect to the Internet? Think again.
The device's lack of 3G and 4G support is a major issue as Apple eyes 4G and
other products already on store shelves support mobile productivity. The Kindle
Fire 2 must come with 3G and 4G connectivity.
6. Bring on the cameras
As
a low-priced alternative to the iPad 2, Amazon had to make some difficult
decisions with the Kindle Fire. One of the things that got left on the chopping
block was dual-camera support. But with luck, camera costs will come down
enough to justify adding both a front- and rear-facing camera to the next
version of the Kindle Fire.
7. More function than fun
The
Kindle Fire is undoubtedly a fun device to use, thanks to the integration of
several Amazon services, including Prime Instant Video and the Kindle Store.
But it lacks the functionality found in devices like the iPad 2, which can
replace a lightweight notebook or netbook. With the Kindle Fire 2, Amazon
should endeavor to deliver more functionality while still staking claim to the
"fun" features consumers are enjoying in its current slate.
8. Privacy is a problem
Privacy
is a major problem with the Kindle Fire. The device doesn't provide a place for
users to safeguard data, and if one-click Amazon.com buying is turned on,
anyone can turn the device on and start purchasing products. What's more,
content recently viewed is automatically added to the home screen, making
everything a person does readily viewable to the next person who happens to
pick up the device.
Amazon will likely address that problem in the Kindle Fire software update
coming soon, but it should ensure that it doesn't make the same mistake
with the Kindle Fire 2.
9. Owner customization
Amazon's
Kindle Fire does not let users modify just about anything in Android. In fact,
the operating system seems relatively locked down. That's a mistake. In the
next Kindle Fire, Amazon must follow Apple's lead and give customers far more
control over what's displayed on the home page, what applications can be
accessed and more. Owner customization is central to the device's
success.
10. A new design
As
2011 draws to a close and we start looking at what some of the top tablet
makers have planned for 2012, it's about time low expectations are thrown out
the window. Next year should be one where tablet makers innovate on design and
deliver something truly unique. Apple might do it. Even Samsung might do it.
Why shouldn't Amazon with its follow-up to the Kindle Fire?
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