Enterprise Mobility: Amazon Kindle Fire Poised to Reshape Tablet Market: 10 Reasons Why

By Don Reisinger  |  Posted 2011-10-31 Print this article Print
It'll Make Android More Relevant

It'll Make Android More Relevant

Although there are several Android-based tablets on store shelves, the operating system has yet to catch on. In fact, only Samsungs Galaxy Tab 10.1 can be considered a major hit in the marketplace. But the Kindle Fire, which will run Android, could change all that. With a $199 price tag and a brand that people trust, to boot, the Kindle Fire could put Android on the tablet map.
With the launch of the Amazon Kindle Fire only a few weeks away, just about everyone is speculating on how it might affect the tablet business. For its part, Amazon believes that it should be able to secure a sizable portion of the tablet space with its device and, thus, put some real pressure on the leader in the market, Apple. Chances are that Amazon might be right. Based on the data available now, Amazon has reportedly ordered more Kindle Fire units than it initially anticipated. What's more, the company's decision to make it easy for the millions of people who visit Amazon every day to find the tablet on its home page has improved sales, and that will only continue to help them in the future. Meanwhile, other tablet vendors trying to grow their market share will find themselves overshadowed by not one, but now two premier tablet makers. When the Kindle Fire launches, it might just change the tablet space in several major ways. This eWEEK slide show looks at the various ways the Kindle Fire could reshape the table market.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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