News Analysis: Amazon's Kindle Fire is primed to have a huge launch when it starts shipping Nov. 15. Pre-launch interest in the device has remained strong and Amazon ensured its Kindle tablet line has held a prominent place on its home page as the holiday sales season begins.
Amazon.com will launch the Kindle Fire Nov. 15. When it does, everyone from Apple CEO Tim Cook to the first customer to place a preorder for the tablet will be anxious to find out if it can live up to the hype.
For Amazon, there is a lot riding on the Kindle Fire. If the device succeeds, the online retail giant will have a tablet that can finally give the Apple iPad a run for its money. But if Kindle Fire's sales were to disappoint, it would join the growing number of tablets that tried and failed to carve out a respectable share in the tablet market.
That said, it looks like Amazon won't have anything to worry about when it launches the Kindle Fire. Already, the device appears to be well on its way to succeeding in a way that most other tablets can only wish to match. From an affordable price to a list of integrated services that makes even Apple blush, the Kindle Fire is shipping with the best chance yet of at least coming close to matching the iPad
Read on to find out why the Kindle Fire will have a huge launch:
1. Attention hasn't waned
When other Android tablets have launched over the past year, they mostly received some attention when they were announced and then quickly fell off the map soon after. But the Kindle Fire is different
. Since its announcement earlier this year, talk about the device hasn't waned one bit. And that should help the Kindle Fire score strong sales at launch.
2. It's all over Amazon.com
Amazon.com is the most important online retail site in the world. Luckily for the Kindle Fire, it has been front and center on that page ever since it was announced. By making the Kindle Fire so well known among customers, Amazon has improved preorders and effectively cemented its chances of seeing a strong launch.
3. The price is right
Let's face it: At $199, the Kindle Fire is a bargain. Currently, the iPad 2 goes for $499
. Other Android tablets, like the cheapest version of the Samsung Galaxy Tab 10.1, are also available for $499. Only Vizio and Barnes & Noble are offering worthwhile tablets that are even close to the Kindle Fire in price. That could very well make the Kindle Fire a success at launch.
4. People are heavily invested in Amazon products
The nice thing about the Kindle Fire is that it integrates a host of Amazon services, including its Kindle e-book store, MP3 marketplace, cloud locker and much more. So, customers that are already using those services-and there are many-will be far more likely to buy the Kindle Fire over any other device. Amazon's integrated services are a key selling point for the Kindle Fire.