Amazon's Kindle Fire will receive a software update within the next two weeks, according to a new report.
prepping a software update for its Kindle Fire tablet within the next two
weeks, according to a report in The New
"In less than
two weeks, we're rolling out an over-the-air update to Kindle Fire," Drew
Herdener, an Amazon spokesperson, told the newspaper
That update is
an apparent response to complaints from some early users about the 7-inch
tablet's performance and user interface. On Amazon's Kindle Fire page
, those complaints range from
slow Web browsing to issues with multi-touch control. That being said, the
number of four- and five-star reviews on the Website outweighs the one- to
regularly issue software updates to patch problems with new devices. Apple, for
example, recently pushed through an over-the-air update to solve reports of
excessive battery drain on iPhones running iOS 5.
Fire offers a heavily modified Android interface, which facilitates the
purchasing of streaming content and e-books from Amazon's online storefront.
That tight integration, along with a "virtual bookshelf" user interface that
deviates from other tablets' grid-like screens of individual applications,
makes the Kindle Fire an altogether different animal from the PlayBook or
Apple's iPad. Amazon claims the tablet is a bestseller, while declining to
break out exact sales numbers.
Kindle Fire sells at a significantly lower price point than the iPad or many
other tablets on the market. According to research firm IHS, each unit costs
$201.70 to manufacture, including materials and labor. If that analysis holds,
it means Amazon is racking up a slight but noticeable loss every time someone
purchases a Kindle Fire.
its money not on Kindle hardware, but on the paid content and other products it
plans to sell the consumer through the Kindle," Andrew Rassweiler, senior
director of IHS' teardown services, wrote in a Nov. 18 research note. "This is
a similar business model to wireless companies such as AT&T or Verizon.
They sell you a phone that costs them $400 to $600 or more to make for a price
of only $200. However, they expect to more than make up for that loss with a
two-year service contract."
Amazon's model to succeed, it needs to convince customers that the Kindle
Fire's downloading and media-playing abilities are indeed seamless-hence this
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