Amazon Kindle Fire's Fresh Approach to Tablet Space: 10 Important Ideas

By Don Reisinger  |  Posted 2011-09-29 Print this article Print

News Analysis: Amazon has finally unveiled its tablet, the Kindle Fire. The entire Kindle Fire package is bringing several fresh and important ideas to the tablet market.

On Sept. 28, Amazon finally announced its long-awaited tablet, the Kindle Fire. The device, which is scheduled to launch in November, comes with Android and a 7-inch display. It also works with Amazon's growing suite of data and content services, including its cloud storage service, Amazon Instant Video service and the Kindle ebook store. Perhaps most importantly, the device is available for preorder for just $199, making it one of the most attractively priced devices on the market.

After the Kindle Fire was announced, the attention immediately turned to its prospects as an "iPad Killer." Some say the device could take down Apple's tablet, while others say it won't. But that doesn't matter. The fact is, Amazon's and Apple's devices can happily coexist in the tablet space, and they both can bring something unique to the market.

With the Kindle Fire, "uniqueness" is the name of the game. In several ways, Amazon's tablet delivers a host of important ideas to the marketplace that can help other tablet vendors learn a thing or two about success.

Read on to learn more about the Kindle Fire's contributions to the tablet space:

1. Low pricing matters

Amazon is pricing its Kindle Fire at $199. And by doing so, the company is making it abundantly clear that pricing really matters in the marketplace. After all, the Kindle Fire lacks 3G connectivity, ample storage (it has just 8GB) and a camera, but at $199, people are still excited about it. That's quite an achievement.

2. Service integration is integral

The nice thing about the Kindle Fire is that it allows users to access a host of Amazon's services, including its cloud offering, Amazon Instant movie and TV shows, and the Kindle ebook store. That's an important aspect of the value of Amazon's tablet. As Apple has shown, integrating key services, like iTunes and the App Store, improves the value proposition of a device. Amazon has upped the ante with its tablet by delivering many more services to users.

3. Android can catch on in the tablet market

There is widespread belief that Android won't work in the tablet space, since none of the Android-based slates on store shelves now has caught on. But with the Kindle Fire, the device might just prove Android can work in the tablet space. There's no guarantee, of course, but the Kindle Fire looks like it has what it takes to make it the most sought-after Android tablet on the market.

4. Entertainment is key

If nothing else, Amazon has proved that entertainment matters in the tablet space. The company will allow Kindle Fire owners to stream movies and television shows from Amazon Instant, and access the firm's on-demand content as well. What's more, the device can be a Kindle replacement, thanks to its support for the millions of books available in Amazon's ebook marketplace. Tablets are for entertainment, and Amazon is showing that to the entire consumer market.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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