Amazon.com adjusts its Kindle for iPhone App to allow smoother iPhone browsing of the Kindle Books store. The Kindle for iPhone application represents another aspect of Amazon.com's increasing penetration of the digital book market, also marked by the recent introduction of the Kindle DX, Amazon.com's large-screen e-reader.
rolled out a new version of its Kindle for
iPhone application May 11 that allows smoother navigation of the Kindle Books
A new page in the Kindle for iPhone application, accessible by clicking the
"Get Books" button, allows users to scan titles by name, author
keyword and category. In addition, the iPhone App includes a partial list
of New York Times bestsellers. According to Amazon.com, this provides an easier
browsing experience than the App's previous iteration, which was not tailored
specifically to the Safari browser used on the Apple iPhone
and iPod Touch.
"The most common feedback we heard from customers was that they wanted
a better experience for purchasing new Kindle books from their iPhones,"
Ian Freed, vice president of Amazon Kindle, said in a statement.
Amazon.com has been making other high-profile moves in the digital book
space lately. On March 3, soon after releasing the Kindle 2, Amazon.com rolled out the first Kindle for iPhone App,
making the online retailer's library available through the Kindle device. The
iPhone can download e-books from Amazon.com via the device's 3G connection.
introduced the Kindle DX,
its latest and largest electronic reader device,
in a Manhattan, N.Y.,
presentation May 6 headlined by CEO Jeff
Equipped with a 9.7-inch screen, larger
than the Kindle 2's 6-inch display,
the device is designed to accommodate reading
of not only e-books, but also textbooks and newspapers, thanks to features such
as auto-rotation. It retails for $489, versus $359 for the Kindle 2.
The Kindle DX comes equipped with 3G wireless access for downloading
newspapers and books from Amazon.com's 275,000 e-book library. Active PDF
support enables the Kindle DX to display business documents without the need to
pan, zoom or scroll, and the 3.3GB of storage space can hold around 3,500 books
or their data equivalent, according to Amazon.com.
During the presentation, Bezos stated that Kindle sales account for some 35
percent of book sales on Amazon.com. Analyst predictions have the Kindle
totaling $1.2 billion in sales by 2010 and $3.7 billion by 2012.