Enterprise Mobility: Amazon.com Appstore Emerges as Android Market, Apple iTunes Store Rival

By Clint Boulton  |  Posted 2011-03-23 Print this article Print
Amazon Appstore Home

Amazon Appstore Home

The homepage for the Amazon Appstore is unsurprisingly Amazon.com-like. By that we mean you have application categories in the left-hand rail, which is no different from any of the typical e-commerce goods Amazon sells such as books and videos. Theres also the featured content in the middle column and related stuff on the right.
Amazon.com on March 22 followed through on its plans to compete with the application market such as Google's Android Market and Apple's iTunes App Store by launching Amazon Appstore for Android, an online marketplace with almost 4,000 applications. Amazon isn't the first to offer the public an alternative to Google's Market, which suffers from app-in-a-haystack syndrome, billing deficiencies and spammy apps, among other issues. Verizon Wireless, for example, launched its V Cast Apps store Sept. 21 as a way to make it more efficient for users of its Droid and other Android phones to find and download programs. But Verizon is a carrier trying to sell hardware and data services, so it's natural for it to do something like this. Why did Amazon.com make this bet? It doesn't make or sell any Android smartphones or tablets. Some analysts believe Amazon is trying to be a payment platform for other companies' smartphones and tablets. Others believe Amazon just wants to sell software the same way it does books, music, furniture and anything else. So the speculation is welcome. In the meantime, enjoy this tour of the Amazon Appstore, which includes daily deals, an option to Test Drive an app before installing it, ratings, personalized recommendations and the usual one-click purchasing the e-commerce giant offers. Customers can buy applications in the Appstore in two ways. Users may buy applications through a Web browser or through an Amazon Appstore application they may download to their Android phones or tablets.

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