Amazon.com's Kindle in All Target Stores June 6
Amazon.com plans to release its Kindle e-reader in all Target stores starting June 6, creating a bricks-and-mortar sales channel to complement its online device sales. The Kindle competes against Barnes & Noble's Nook and the Apple iPad. Amazon CEO Jeff Bezos recently suggested that his company's strategy to combat the iPad would be to focus on the Kindle's e-reader capabilities and its proficiency as a dedicated device. According to an online report, the Kindle will retail at Target for $259.Amazon.com's Kindle e-reader will debut in all Target stores June 6, creating a new bricks-and-mortar sales channel for the device. According to a June 2 Reuters report, the Kindle will retail for $259. The broader rollout implies that Target's more limited Kindle offering, which started in late April, proved a success. For Amazon, having a retail outlet to complement its online offerings could allow it to compete more heartily against not only Barnes & Noble's Nook, but also the Apple iPad.
Despite being dismissed as a niche product by analysts in 2009, e-readers evolved into a bestseller by that year's holiday season, with the Kindle squaring off against the Nook for shoppers' recession-squeezed dollars. Following that success, a number of smaller manufacturers unveiled their own e-readers at January's Consumer Electronics Show in Las Vegas, but none seems to have acquired the same degree of traction in the market as the Kindle, which benefits from Amazon's multimillion-dollar marketing muscle.