Amazon.com's Kindle DX, the latest version of its popular e-reader mobile device, sold out within three days of its initial June 10 release, with Amazon.com stating it will restock by June 17. Since its release, the Kindle line has attracted attention from the media and from companies such as Google and Sony, which have made their own aggressive moves in the e-reader arena.Amazon.com's
Kindle DX e-reader mobile device appears to have sold out completely during its
first few days of release. Within three days of its June 10 release, the Kindle
DX was listed as out of stock on the Amazon.com Website, which now says the
device will be available again on June 17.
The grayscale e-readers have proven a boon for Amazon.com's balance sheet.
Although CEO Jeff Bezos has refused to
reveal exact sales figures for the Kindle line, analysts expect the device to
earn the online retailer billions in coming years; Doug Anmuth of Barclays
Capital estimated that the device would earn up to $1.2 billion in sales in
2010 and $3.7 billion in 2012.
Amazon.com's largest-screen e-reader, the Kindle
DX, was launched on May 6 in a presentation at the Michael Schimmel Center for
the Arts, built on the site of the 19th century headquarters of the New
York Times. In addition to a 290,000-volume library of e-books, the Kindle also
offers access to downloadable newspapers and content from five textbook
publishers.
The Kindle DX retails for $489 and features a 9.7-inch grayscale screen,
roughly two-and-a-half times larger than that of the Kindle 2, the device's
previous iteration. In addition to the larger screen, the Kindle DX includes 3G
wireless access, 3.3GB of storage, active PDF support and an auto-rotate
feature that shifts the page when the device is tipped on its side.
However, other
innovations such as a color screen are still years off; during a
shareholders' meeting on May 28, Bezos said the color displays that Amazon.com
is researching are not ready for use.
Given the demonstrable popularity of e-readers, other companies have entered
the market. In March, soon after the release of the Kindle 2, Sony and Google
announced that Google's public-domain e-books would be available through Sony's
PRS-700 Reader, which was reduced in price to $350, compared with the $359
Kindle 2.
The release of the Kindle 2 was accompanied by a good deal of media
attention, with Bezos
bringing horror author Stephen King to the stage of the Morgan Library &
Museum in order to read a novella especially crafted for the device.
The increased interest in e-readers has also led to moves among parts
manufacturers; on June 1, Prime View International, which supplies e-paper
display modules, announced the $215 million acquisition of E Ink, which makes
electronic paper display materials.