Mobile and Wireless: Amazon's New Kindles Confront Apple, Google, Samsung in the Tablet Market

By Chris Preimesberger  |  Posted 2012-09-07 Print this article Print
Kindle Family Is Branching Out, Big Time

Kindle Family Is Branching Out, Big Time

With the Sept. 6 addition of three different-sized and different-purposed tablet PCs, Amazon now has five devices from which buyers can choose as alternatives to competitors from Apple, Google, Motorola, Asus, RIM and many others.
In what amounted to Amazon's biggest and most strategic connected-device announcement in its 18-year history, the online retailer and Web services provider Sept. 6 unveiled and demonstrated three new versions of its popular Kindle tablet PC. At a media event in Santa Monica, Calif., Amazon debuted an 8.9-inch, high-definition Kindle Fire with 4G connectivity, 32GB of storage and a bold new $49.99-per-year data services plan; a 7-inch Kindle Fire with double RAM, a faster processor and longer battery life; and  a Kindle e-reader featuring what Amazon calls a Paperwhite display that enables users to read in the dark. Amazon has moved from the simple e-reader to a fully functional, high-performance tablet PC that competes head-on with Apple's perennially popular iPad, Google/Asus Nexus 7, and a number of other Android- and BlackBerry-powered devices. Here, eWEEK looks at some of the highlights from Amazon's event.
Chris Preimesberger Chris Preimesberger was named Editor-in-Chief of Features & Analysis at eWEEK in November 2011. Previously he served eWEEK as Senior Writer, covering a range of IT sectors that include data center systems, cloud computing, storage, virtualization, green IT, e-discovery and IT governance. His blog, Storage Station, is considered a go-to information source. Chris won a national Folio Award for magazine writing in November 2011 for a cover story on and CEO-founder Marc Benioff, and he has served as a judge for the SIIA Codie Awards since 2005. In previous IT journalism, Chris was a founding editor of both IT Manager's Journal and and was managing editor of Software Development magazine. His diverse resume also includes: sportswriter for the Los Angeles Daily News, covering NCAA and NBA basketball, television critic for the Palo Alto Times Tribune, and Sports Information Director at Stanford University. He has served as a correspondent for The Associated Press, covering Stanford and NCAA tournament basketball, since 1983. He has covered a number of major events, including the 1984 Democratic National Convention, a Presidential press conference at the White House in 1993, the Emmy Awards (three times), two Rose Bowls, the Fiesta Bowl, several NCAA men's and women's basketball tournaments, a Formula One Grand Prix auto race, a heavyweight boxing championship bout (Ali vs. Spinks, 1978), and the 1985 Super Bowl. A 1975 graduate of Pepperdine University in Malibu, Calif., Chris has won more than a dozen regional and national awards for his work. He and his wife, Rebecca, have four children and reside in Redwood City, Calif.Follow on Twitter: editingwhiz

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