Amazon's Tablet Could Prove a Fine iPad Competitor: 10 Reasons Why

 
 
By Don Reisinger  |  Posted 2011-07-14 Email Print this article Print
 
 
 
 
 
 
 

News Analysis: Amazon will reportedly launch a new tablet soon, and when it does, it could be a worthwhile alternative to Apple's iPad 2.

A new report from the Wall Street Journal contends that Amazon is getting ready to launch an Android-based tablet. According to the report, the device could be made available to customers as early as October and will boast many of the features consumers are after, including a big display and access to the company's application marketplace.

Already, there are some folks chiming in on Amazon tablet's chances of success. Many of those people say that the tablet might perform well at retail, but it won't be able to compete on the same level as Apple's iPad. Those critics say that Apple's tablet is simply too popular and too well-built for any company, including Amazon, to even come close to taking it down.

Although the Amazon tablet likely won't take the iPad down, it does have a chance at becoming a strong competitor in the tablet market. Apple's iPad is a great product with a proven track record of success. But any tablet Amazon offers might just give it a run for its money.

Read on to find out why:

1. The Amazon brand carries weight

One of the biggest issues with iPad competitors right now is that the companies that developed them don't have the same kind of brand appeal as Apple. Amazon, however, does. The company is trusted as a fine online retailer and is well-known across the world. That alone could help any Amazon tablet take on Apple's iPad. After all, if consumers trust a company, they will be far more likely to buy its products.

2. The reported timing is perfect

If the Wall Street Journal is correct, Amazon will be launching its Android tablet in October. With that launch date, the company could potentially capitalize on the busy holiday-shopping season, since the tablet will be fresh on the minds of folks looking to buy a slate this year. Even better, as long as Apple doesn't release another iPad this fall, it would give Amazon months to appeal to customers before Apple offers up its own new tablet. Timing is everything in retail, and based on what's known so far, Amazon seems to know that.

3. The screen size is where it needs to be

According to the Wall Street Journal's sources, the Amazon tablet will ship with about a 9-inch display. Whether or not that means it will come with a 9.7-inch screen that matches the iPad's or just a standard 9-inch display is unknown at this point. But in either case, the screen would be in the sweet spot. Small, 7-inch displays don't work in the tablet market. Consumers have proved that they want large, 9- to 10-inch displays. If Amazon delivers that in its tablet, it will help put its device on the map.

4. Android is getting better

The Amazon tablet will be launching with Android. Chances are, the device will be running Android 3.1. Although that platform can't compete on the same level as iOS, it's getting closer as Google offers more updates. Most folks who have used the tablet-friendly Android version are somewhat happy with it. As Android improves over the next several months, Amazon should be able to capitalize on that with its tablet.



 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 
 

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