Enterprise Mobility: Android Faces Barriers to Long-Term Success: 10 Hurdles It Must Overcome

 
 
By Don Reisinger  |  Posted 2011-07-11 Email Print this article Print
 
 
 
 
 
 
 
 
Google's Android platform has grown faster than even the most supportive Google lovers could have imagined over the last couple years. The mobile operating system, which is currently available on both smartphones and tablets, has easily overshadowed Symbian, BlackBerry OS and Windows Phone. It has even stunted the growth of Apple's iOS platform. Simply put, Android has become the most widely deployed mobile operating system. But over the next few years, it will face some hurdles as Google attempts to maintain its current 38 percent market share and ensure that no other companies, including Apple or Microsoft, are able to steal away large chunks of it. Android is doing well now, and most analysts believe its market share figures will continue to grow at least for the next couple of years. But Google can't rest on its laurels. In the coming years, the search giant must overcome hurdles that could either stunt Android's growth or earn Google a black eye in the mobile market. Flip through the following slides to find out what hurdles the search giant must overcome in the next few years:
 
 
 

Tablet Adoption

When the Motorola Xoom launched earlier this year, some thought that the device could adequately compete against Apples iPad. So far, however, Apples tablet is hands down the dominant force in its market while Android devices have yet to hold their ground. The Samsung Galaxy Tab 10.1 is being called the iPads best competitor, but its chances of matching Apples 25 million iPad unit sales anytime soon seem slim. In the next few years, Google must focus its efforts on improving Android tablet adoption. If it doesnt, it could be marginalized in that key market.
Tablet Adoption
 
 
 
 
 
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.
 
 
 
 
 
 

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