Google's Android operating system is proving more popular as a smartphone option than Apple's iPhone, according to 2,500 survey respondents.
Consumers are more than twice as likely to purchase a
smartphone based on Google's Android operating system than they would Apple's
iPhone, according to a new survey.
Application store GetJar said that nearly 40 percent of
2,500 respondents said they will switch to Android when they purchase their
next phone, compared to the 18 percent who said they would like to switch to
the iPhone.
GetJar Chief Marketing Officer
said the survey, shows "that all eyes
are on Android."
Some 31.7 percent of respondents use Nokia's Symbian
platform, while 23 percent listed having a Java feature phone. 18 percent
percent fessed up to having an Android phone. Some 27 percent use another
platform in the obvious subtraction, though GetJar did not list how many iPhone
users were polled.
It's important to note that most iPhone users procure
apps through Apple's App Store, not GetJar. Accordingly, as Search Engine
Land's Greg Sterling
noted,
Apple iOS users are not represented in the survey results.
Conversely, GetJar has plenty of motivation to champion Android in
its research. The company plans to "aggressively expand its offering to
Android publishers in order to secure its position as the premier open Android
Market alternative.
A better way to make the case for Android's success is
that all Android devices are reaching users' eyes, at least in the U.S.
Since the launch of the first Verizon Wireless Droid
marketing blitz in November 2009, no smartphone platform has been nearly as
heavily marketed as the Android line. Most recently, AT&T got into the act
by
showing ads for its Motorola Atrix 4G during the NCAA basketball tournament
this month.
This blitzkrieg marketing, in conjunction with
the launch of more than 100 devices all over the world, has helped push Android
past Research in Motion and Apple's iOS as the leading smartphone platform in
the U.S., according to
comScore's February figures.
Android's rise may be tempered through March somewhat by
the availability of the iPhone 4 on Verizon Wireless network, though early
reports indicate the results have been solid, even if not a resounding success.
GetJar also found that app usage is clearly on the rise
with survey results showing that almost 34 percent of consumers spend one hour
or more using apps per day, compared to 49 percent who spend the same amount of
time watching television. Apps for gaming (hello, Angry Birds) and social
networking, such as Facebook and Twitter, are the most popular.
Also, 73 percent of respondents said they have downloaded
an app with advertising in it, and almost 60 percent said they'd do it again.
Moreover, almost one in four made a purchase after having clicked on a mobile
ad.
These latter figures are all good news for Google, which
owns the premier mobile ad networks in AdMob and AdSense for mobile.
Email
Print
